P. Diddy has a very interesting effect on women. When I sat down with him earlier today, by the time we’d finished our little chat, I’d fallen deep in like with him. He’s intriguing and captivating… you can just tell that he KNOWS women. He knows what to say, and he knows how to speak. No wonder he’s just released the perfect women’s fragrance, Unforgivable. It’s available at Macy’s right now – I suggest you pick it up and see what types of ‘unforgivable’ things you get yourself into while wearing this scent…

GlamBlush: Hi!
Diddy: Hey what’s up – you smell like Unforgivable.

GlamBlush: Of course – it’s only befitting that I wear your new fragrance while I chat with you.
Diddy: That’s what’s up!

GlamBlush: Oh also, before we begin – I just wanted to let you know that I’m a Howard University alumni as well, and we have the same birthday!
Diddy: November 4th? Oh, you know what time it is – you know we (Scorpios) rule the world!

GlamBlush: Of course! Down to business. Congrats on winning a FiFi award for Unforgivable Men! Were you expecting to win?
Diddy: It was incredible. I knew there was a chance that we could win because we had outsold and out-marketed everybody, and we really felt like it was our year. But to hear them call the name after they said the (other) nominees, like Calvin Klein, Ralph Lauren, that was incredible.

GlamBlush: Have you always known that you’d like to release a women’s fragrance as well, or was it only after the success of the male counterpart of Unforgivable?
Diddy: Well I always wanted to, but since it started as a male brand, we didn’t know if it would be able to translate into a women’s fragrance. The women started wearing Unforgivable Men and we got an overwhelming response. They started calling & hitting us online saying we want the women’s version so I went in and created it. And it came out great; it really is the counterpart, the partner to the men’s fragrance in the sense that it’s understated, it’s clean, sensual, seductive, and it’s a scent that you’ll remember. It’s really not flowery like your grandmother’s perfume.

GlamBlush: So why the name Unforgivable? What does that mean to you?
Diddy: Unforgivable is a positive thing – it’s really about your belief in yourself. Being unapologetic and having that confidence in yourself; being a leader. If you’re not apologizing, then people can’t forgive you. If you believe in who you are, even if you’re different, that makes you ‘unforgivable.’ It’s your swagger. It’s your confidence. It’s your attitude.

GlamBlush: So, the commercial. It’s such a risqué ad, like an illicit affair. Who’s your gorgeous curvy co-star?
Diddy: Her name is Jessica Gomes – she’s a model that I handpicked. We had very good chemistry and we really enjoyed shooting it. It was really about telling that story. It’s not just a thing that happens to famous people – you could be a writer, a mailman, a hairdresser – you could meet somebody somewhere and things just speed up… the passion is intense and everything happens that one night. Ya’ll meet, ya’ll make love, you tell her you love her, you tell him you love him – it’s the passion that is so overwhelming, and that’s what the ad is about. It’s about when the passion takes over you. And it’s the fragrance that she wears, most likely I don’t see her again… you’re not from this place where we’re at. It’s not just a tacky one-night stand. It just so happens that we don’t live in the same place, but I’ll always remember the way she smelled. That’s what the fragrance is. That’s the part it plays in the ad.

GlamBlush: So why did you choose to release your fragrances through Estée Lauder and MAC? Are you really close with John Dempsey (Editor’s note: the President of MAC)?
Diddy: You know, Estée Lauder is number one. If I was a baseball player I’d want to play with the Yankees. To be with Estée Lauder really helped to legitimize my brand as a lifestyle brand. They believe in me, they play to win, they’re the best. I thought it was the perfect combination; they saw the future. It was a couple of meeting, but to be honest, they got it, and I think the proof is in the results.

GlamBlush: Were you hands-on with the entire concept – from the beautiful blush bottle to the actual scent itself? Were you there from step one?
Diddy: Yes. This is not a celebrity brand(ing). I pride myself in being a true designer. I won the men’s designer of the year award (Editor’s note: 2004 CFDA); even though I’m a celebrity and it can help me, I take pride in designing the fragrance. You know, sitting there in the fragrance house, going through the tedious process of putting together the fragrance, note by note, and designing the bottle. And it’s a team; I just don’t do everything by myself. There’s a great team. I’m involved in the process as the designer and the person that gives the creative direction… to even the ad, which we didn’t know was going to get banned from TV. Thank God there’s the internet! People want to see the unedited version – we did a three-minute version – it’s on my Myspace page and on Diddy.com. You’ll see the whole thing. Even with the concept of that, the concept of our ads and our marketing is intimacy, and passion, and sexuality, and sex in a very interesting way. That’s our concept. Armani does it different, Ralph does it different, and we feel this is what we do best in a very modern way. I’m hands on with all of that.

GlamBlush: Speaking of the internet, there are certain websites and blogs that are basically “All Diddy, All the Time.” What are your views about that? Do you have certain blogs that you like…
Diddy: I mean, I’ll be honest – I like ConcreteLoop because it’s black. As a black man, I like Perez (Hilton) too, but (ConcreteLoop isn’t) really not about the gossip. It’s more of like a fun approach to it, instead of trying to really hurt people, or being like serious news. When I see stuff (on there), and I see all the black people that have become successful and that are stars, you know, the high-fashion lifestyle that they’re living, you know we don’t really get a lot of play in a People or a Us Weekly or wherever. This is really for my community… I tap on(line) and you know I see all my people. They beat me up on there crazy though…but you know it’s all fun to me. They kill me on there, but you know… (laughing).

GlamBlush: What’s the sexiest body part that a woman can wear this fragrance?
Diddy: All over her body. Where do you put your fragrance on at?

GlamBlush: I put it behind my ears and on my wrists. It lasts longer there.
Diddy: Hmmm – so your thing is, you like it to last longer… oh, ok.

GlamBlush: What’s the ultimate aphrodisiac for you?
Diddy: I would have to say strawberries and whip cream for me. It just gets me all the way in the mood. That and some Ciroc vodka. There’s some vodka out there called Ciroc and I’m talking about it is an APHRODISIAC for real, you know. (Singing) It gets you in the mood… Ciroc and some Unforgivable, you on and cracking baby.

GlamBlush: What do you want for Christmas?
Diddy: Man – I just want to look at all my kids and I just want to chill out, I’m good. I just want to see all of them. That’s really my most successful project, these kids – let me show you something real quick… (Editor’s note: Diddy scrolls through his Blackberry to show me pictures of his infant twin girls, Jesse James and D’Lila Star.) I thought I was bad before, but that right there… like come on man, what else ya’ll want me to do? Ya’ll want me to run a marathon, star on Broadway, put out a woman’s fragrance, and make beautiful twins, I mean come on. What do I gotta do to impress ya’ll? What else ya’ll want me to do? If ya’ll not impressed by these two beautiful queens then I don’t know. If ya’ll still questioning my get-down after this, it can be no more hate. Ya’ll better leave that man alone, he’s blessed. He’s rocking with God, man. I mean, come on. It’s clear.

Haven’t seen the racy ad yet? I’ve got it for you…

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