Thursday, May 15th, 2008

J. Lo to Launch a Men’s Scent?

She sure does have a passion for perfume. Next stop on the Jennifer Lopez fragrance train? Deseo for Men.

Deseo for Men ad

Says J. Lo to WWD: “I wanted to capture the intimate and personal nature of a man who is sexy, yet strong,” Lopez said of Deseo for Men, a counterpart to Deseo for Women, launched last September. “Deseo means desire. Desire is a universal word that expresses passion between two people. I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture.

“We are always looking to create something new and exciting, and one thing that I had yet to do was a men’s fragrance,” Lopez continued. “After creating Deseo for Women, I was inspired to create a men’s fragrance that complemented it.”

The scent has top notes of lemon, yuzu, red berries and cedar leaf; a heart of tobacco leaves, guaicwood and orris, and a drydown of sandalwood, cedarwood, patchouli, amber and vanilla.

The collection comprises eaux de toilette in two sizes, 1.7 oz. for $45 and 3.4 oz. for $55; a 3.4-oz. aftershave balm, $40, and a 2.4-oz. deodorant, $16.

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**Photos Courtesy of WWD**

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