The sexiness that is Josh Hartnett has just signed on to be the face of Giorgio Armani’s newest male fragrance.
Says WWD: Giorgio Armani is out to prove diamonds aren’t just a girl’s best friend.
The firm’s beauty division on Tuesday signed actor Josh Hartnett as the face of a new scent due out this summer called Emporio Armani Diamonds for Men, a masculine counterpart to last year’s Emporio Armani Diamonds women’s fragrance, which was fronted by Beyoncé Knowles.
The Emporio Armani generation is inspired by film and music,” the designer stated. “I felt that for the men’s Diamonds fragrance it would therefore be appropriate to involve one of today’s most inspiring young actors.”
Diamonds for Men, which is Emporio Armani’s sixth men’s fragrance, is due to be unveiled in June, during the spring 2009 men’s fashion shows in Milan. It is slated to be launched worldwide in August.
Technorati Tags: Glam Media, Glam.com, Glam Blush, GlamBlush, Beauty, Josh Hartnett, Giorgio Armani, Emporio Armani, perfume, fragrance, Beyonce Knowles, Emporio Armani Diamonds
**Photos Courtesy of Glam**
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