Wednesday, May 28th, 2008

Gimme a Beat!

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With Agyness Deyn as the face of the perfect-for-summer scent, how could you not fall for it?

This new, youthful scent from the iconic house of Burberry packages everything that would personify a young, hip girl (music, style, dance) into one little bottle. Think sexy, with a kick.

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“Young, Modern, Energetic, Dynamic, Expressive, Fun, Vigor, Verve, and Spiritedness… all words that describe the mood, inspiration and sense of ebullience that we wanted to evoke as we created The Beat,” says Burberry Creative Director - Christopher Bailey.

This sparkling woodsy scent includes notes of Ceylon tea, bluebell, and iris. Further celebrating the energy of music - UK music sensation, The Fratellis have partnered with Christopher Bailey to create a special track entitled, The Beat.

Christopher Bailey talks about the scent:

See the final commercial below:

Burberry The Beat is available at Bloomingdale’s, Nordstrom and Saks Fifth Avenue. The eau de parfum spray retails for $62.00.

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**Photos Courtesy of Burberry**

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