Wednesday, July 23rd, 2008

Aussie’s New Opposites Attract Collection

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You were the captain of the cheerleading team and Jonny was the mischievous biker-boy who always skipped class. Besides the awful helmet hair that the two of you would have after he picked you up from practice, you didn’t have much in common. But hair care brand, Aussie, knows that true harmony lies in opposites. The essence behind their new line of products, the Opposites Attract Collection, is a paradox in itself, combining strong hold with a touchable feel. The collection includes a mango and wild cherry scented shampoo, conditioner, spray gel (ingenious!), mousse and hairspray that work together to form a soft and manageable look that will last well into the night. Sweating for a perfect summer do? Celebrity stylist Sarah Potempa, a fan of the line, explains how: apply the mousse to your roots for volume, use a curling iron and some gel to get natural wave and movement and finally spritz on some hair spray for softness and a final hold. So leave that brittle and stiff helmet hair back in the 80’s. But if you happened to save a picture of you and Jonny-boy, send it along to www.touchablesofthair.com. Part of Aussie’s “End Helmet Hair Now” campaign, your awful hair days could win you a paid trip to NYC for a complete makeover by Sarah Potempa, a photo shoot, and the opportunity to appear in Fitness or Family Circle. Awesome! For more information on Aussie hair care products, please visit www.Aussie.com

xx, Claudia Crousillat

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