New York – Iconic brand Playboy celebrated the launch of Press To Play, four new men’s fragrances, at the Rivington Hotel in New York City. Inspired by the suave Playboy style, four American cities, and the aspiration to obtain a sophisticated and cool lifestyle, the new scents (available since September) are Hollywood Playboy, Malibu Playboy, Miami Playboy, and Vegas Playboy. Each in a metallic flask-like bottle, with the signature bunny engraved on top, the four scents incorporate oriental themes, citrus, mint, sandalwood and musk. Whether a high-rolling daredevil, seductive and sexy, athletic, or red-carpet ready, one thing’s for certain; if you wear Press To Play, you’ll always get the car, the cash, and the girl. Speaking of just that, on hand for the celebration were the Girls Next Door, Holly Madison, Bridget Marquardt, and Kendra Wilkinson. Just as excited as the crowd, (although they requested their own names be the next line of fragrances) the three sprayed the scents, revealing how they felt afterward. Marquardt said she’d be happy to wear the fragrance herself, Wilkinson loved it, just chose not to smell like a man all night and Madison thought it perfectly described Playboy.-Erin Dustin