From his time on the streets up to his status as one of hip-hop’s finest, Curtis Jackson, aka 50 Cent, has been nothing if not powerful. But as the entertainer/entrepreneur says, “power isn’t just something you learn on the street or in the boardroom—it’s a way of life.” 50 Cent’s new fragrance, Power by Fifty Cent, is all about letting go of fear and finding the courage to make an impact on the world—using power in a positive way. “I really wanted to bottle up the rush [power] gives you so my fans can make it a part of their lifestyle,” says 50 Cent.

Power by 50 Cent is a strong, masculine, and powerful scent featuring notes of fruity green citrus and a musky, woody background. The fragrance will sell exclusively at Macy’s beginning in November and prices will range from $50.50 to $68.50. To celebrate the launch, 50 Cent is visiting Macy’s in 5 cities, starting with New York! Here are the schedule and locations:

November 5th – Macy’s Herald Square – 5-7pm

November 7th – Macy’s at Perimeter Mall in ATL – 12pm-2pm

November 9th – State Street Macy’s in Chicago – 12pm-2pm

November 10th – Macy’s in Union Square, San Francisco – 5-7pm

November 11th – Macy’s in Lakeside, CA – 5-7pm