Most of the time that we contemplate our hair color, it’s whether we should lighten, darken, or make other subtle changes. But those neon tresses that strutted down New York Fashion Week’s runways have inspired us to infuse a bit more pink life into our looks with SHE by SO.CAP.USA’s Pink Hair For Hope campaign. Throughout October, you can get your hands on one of five different shades of pink hair extensions in support of Pink Hair For Hope, which benefits the American Cancer Society.

Head to a participating salon to receive a 100% natural pink SHE by SO.CAP.USA hair extensions for only $10 whereall proceeds will be donated. To date, the Pink Hair For Hope campaign has brought together more than 375 salons across the country and has successfully raised over $2 million for Breast Cancer research. Pump up your poof with a touch of pink for an edgy look that’ll make you look like not just another Fashion Week warrior, but a breast cancer fighter, too!

For more information, please visit PinkHairforHope.org.