For months we’ve tracked the coming of Oxygen’s newest model reality competition, The Face. Between America’s Next Top Model-alum Nigel Barker‘s hosting gig, to Naomi Campbell (the ageless diva), Coco Rocha (pose master), and Karolina Kurkova (former Victoria’s Secret Angel) coaching supermodel hopefuls, the cast packs a star power punch. But there’s more: the show’s latest addition will give the winner a chance to shine as “the face” of one of the world’s fastest growing beauty brands.

Last week Oxygen announced that the Shine America production will be partnering with ULTA Beauty. So aside from plenty of exposure and guidance from the fashion industry’s best, the girl who puts her best face forward will walk away as ULTA’s Fall and Holiday 2013 spokesmodel, ULTA.com personality, and Fall 2013 Fashion Week correspondent for the brand. “ULTA Beauty is proud to sponsor Oxygen Media’s new reality competition series, The Face,” said Chuck Rubin, President and CEO of ULTA Beauty in a press release issued by Oxygen Media. “We are pleased to offer the winner the opportunity to become ‘The Newest Face of ULTA Beauty’ and star in our Fall and Holiday 2013 campaigns. As the largest beauty retailer of our kind, we look forward to providing a strong launching point for the winner’s career.”

The Face will make its television debut February 12th at 9:00 PM ET/PT.