It’s true! Drew Barrymore confirmed to Women’s Wear Daily that she’s gearing up to launch her color cosmetics line, Flower (named after her production company). Aimed to bring “true luxury at mass,” the range of shadows, liners, lipsticks, mascaras, and more formulated with botanicals befitting the name and foundations that feature a soft focus complex amp up your natural glow all packaged in white and rose gold. Barrymore’s favorite of the line? Flower’s BB cream targets skin flaws from blemishes to enlarged pores; the quadruple-milled Powder Up loose powder, and the adjustable Ultimate Mascara. Barrymore wanted to help elevate the landscape of the mass beauty industry by selling exclusively through Wal-Mart. “We want it to be in people’s hands,” she told the publication. “This last year when I’ve been developing this, there wasn’t any films, there wasn’t anything else. This was something that we really dedicated ourselves to…It was really my sole project, and I don’t want to do things where I am just checking in and out. I really do everything at infinite percent.” We can wait to try out the products!

Available January 2013 exclusively at Wal-Mart stores nationwide and WalMart.com for $4.98 – $13.98.