Herbal Essences’ ‘90s Haircare Revival
By Valis Vicenty January 03,2013
From the return of Nicktoons and even the scrunchie, the ‘90s are back, and Herbal Essences is jumping on the nostalgia bandwagon. Its Smooth and Shine Collections will be making a triumphant return in February complete with its retro translucent packaging and botanicals and original scents. The only exception? The brand is giving it an added dose of green by removing sulfates and silicone, according to Women’s Wear Daily. While the brand’s almost-explicit commercials won’t be making their way back to the small screen, there will be a cheeky nod to its innuendo-filled predecessor, care of a national ad campaign that will be revealed at the Grammys on February 10th. We can’t help but wonder if we’ll have to turn down the volume when the commercial airs!
Available (once again) in February, but Facebook fans can snap it up as soon as January 10th!
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