This Just In: Francesca Eastwood is the New Face of Too Faced
By Valis Vicenty January 15,2013
Last night we toasted to Too Faced’s Spring Boudoir collection initially inspired by Kristen Wiig’s covert bedroom beauty prep in Bridesmaids. As we swatched the newest shades, it was announced that Miss Golden Globe herself, Francesca Eastwood, will front the beauty brand’s upcoming Fall campaign. According to the brand founder Jerrod Blandino, he had spotted a photo of Eastwood and instantly saw Too Faced potential. “Her iconic beauty, love of makeup and amazing individual style are so in line with the Too Faced brand DNA,” he explained. “She’s bold, takes chances, and isn’t afraid to be herself. That’s everything we celebrate in women at Too Faced.” He did receive a rundown on the Golden girl later on, including her reality show an infamous Birkin incident, and was happy to have her on for the upcoming season.
Eastwood was excited to get to work with one of her favorite brands. “Too Faced has always been one of my favorites because the brand makes putting on makeup even more fun!” she said. “I love to play with all the colors they offer and I’m always finding new favorites to wear.” We’ll have to wait until July to see the final result, but it’s sure to have Too Faced’s signature blend of flirty, feminine fun!
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