Bobbi Brown wants women to be more than just beautiful, she wants them to be empowered, too! That’s why on March 8th she’ll launch Pretty Powerful Campaign for Women and Girls, an initiative to help empower and uplift women. Perfect timing, considering March is International Women’s Month.

“Makeup alone cannot even the playing field for women and girls across the world, but I believe that together, those who create, apply, buy, and wear makeup can,” Brown said. But education can. The campaign seeks to raise funds to supply women with not only education but job skills, resources, and work experience from the proceeds of the Pretty Powerful Pot Rouge. A pink blush, “a universally flattering shade,” that looks great on light skin, dark skin, all skin, Brown said in the video below.

“The more we sell, the more we get to give away,” said Brown as the proceeds will also benefit Dress for Success in the U.S.

The Pretty Powerful Pot Rouge is $25 and available at BobbiBrownCosmetics.com.