LOOKING BACK ON PHOTOS OF MY TEENAGE SELF, its all so obvious. My eyeshadow was smeared. My efforts at flawless foundation were undermined by sweat. By the end of a fun day out, my makeup would be all gone. I needed primer! Why didn’t [...]

"Not to Prime is a Crime!," our good friend and fabulous makeup artist, Napoleon Perdis, says. And we couldn't agree more, which is why we want to introduce you to his priming set, Prime Time. Primer is the first makeup step- right before [...]