Beyonce Gets Another Taste of Pepsi
By Valis Vicenty December 10,2012
After nabbing top billing at the Super Bowl, Beyoncé has just inked a deal with its sponsor, Pepsi, for a cool $50 million. Bey is not new to the drink game as she’s worked with the company on-and-off since 2002. From commercials, most likely set to accompany her championship appearance, and promotional appearances, the multi-year deal even includes a limited edition can with her face on it! Part of the sum she’ll receive will help to fund some of her own projects, such as her as yet untitled album set for release next year. The Queen B is welcoming the chance to expand her outlet with help from the brand. “Pepsi embraces creativity and understands that artists evolve,” she said in a statement. “As a business woman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.” Looks like 2013 is already shaping up to be the year of Beyoncé!
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