W Magazine and Guess kicked off Golden Globe week by honoring the past while celebrating the future. The publication, which celebrated its 40th anniversary in 2012  partnered with Guess, which hit it’s own three decade milestone this year to celebrate 30 Years of Fashion and Film and the Next Generation of Style Icons. Starlets like True Blood’s Ashley Jones, former Bachelorette Ali Fedowtowsky, and  Adrianne Palicki of Friday Night Lights gathered at Laurel Hardware in West Hollywood to mark the milestones. And naturally Miss Golden Globe 2013 Francesca Eastwood, herself a Hollywood legacy, made an appearance and prepared for her moment in the spotlight.