At long last Friday has come around again, which means for many—myself included—it’s time to hit the beach. If you’re scrambling to get out of town and find yourself in a quandary about what to pack–from beauty products to beach-reads–and why, take tips from jet-setter extraordinaire Penny Klein, co-founder of swimsuit label and holiday-wardrobe hot-shop, Heidi Klein:

Heidi Klein Sea Salt Scrub

What are a few of your travel essentials? Heidi Klein salt sea scrub & coconut moisturizer, sunglasses, a large hat, Anya Hindmarch basket and my Mason Pearson hairbrush.

Heidi Klein’s Jenny Kaftan

What’s your favorite beach cover-up and why? Heidi Klein “Jenny” kaftan, because it looks great during the day with flip flops or over white jeans at night. It is a really soft cheesecloth which is great for travelling, as it doesn’t crease .

What’s on your summer Ipod playlist? Anything by David Bowie!

What’s your current beach read? The Kite Runner by Khaled Hosseini

What’s one thing that you would NEVER bring to the beach & why? High Heels – they’re too dressy and you would sink in the sand!

What’s your favorite holiday destination….for a group of girlfriends? St Tropez
For a couple? The Amalfi Coast
For a family? Harbour Island, Bahamas

What’s the perfect beachy…drink? Caipriania
Appetizer? Seasonal salad
Dinner? Seafood platter

Heidi Klein

If you were stranded on a desert island what 3 things would you take with you? Heidi Klein sun cream and my sun hat

Favorite beach memory? Being on my honey moon at Pink Sands

What’s your favorite thing about your New York store?
It’s a really light and airy store, which is reminiscent of a Hamptons home, and the great paved floor fantastic back drop for the beautiful selection of the Heidi Klein collection and other great brands, like Eres, Missoni, Bo’em. The store smells great (our coconut scent) and is really relaxed making you feel like your holiday has just started!

For more on Heidi Klein‘s style click here, and for more packing tips, point ‘n’click here beach babe.

Beach Wardrobe 101:

Exotic Essentials

Sporty Styles

Nautical Separates