A sample of Bodoni Poster Italics

The fashion crowd has a favorite new font. Well, not exactly new, but the 240-year old Bodoni Poster Italic typeface has recently been popping up a lot in such trend-setting sites as Fashionista.com and Elle.com, as well as in Elle, Cosmopolitan, and other print powerhouses.

A clip from Fashionista

A clip from Elle.com

The font’s retro vibe fits in with the current sartorial flash-backs, and its bulbous, perky curves complement the stricter type-faces used for fashion news both in print and online. To make your own personal correspondences au courant, download the font for a mere $24—a bargain of a price compared to all that fussy letter-press stuff, let alone the season’s other must-have accents.

For more, on Bodoni check out this little clip.

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