Double Take: Erin Wasson for H&M

Erin wasson lagerfeld H&M ad campaign
Erin Wasson & Karl Lagerfeld for the designer’s 2004 H&M collection

 

While we’re on the topic of Roberto Cavalli for H&M, let’s indulge in a random observation shall we?: For the collaboration’s international ad campaign, the Italian designer tapped the same model—the stunning Erin Wasson—that Karl Lagerfeld zoomed in 2004 on for his own H&M campaign. Then, just last week —in case the image hasn’t been permanently seared into your memory as it has in mine—let’s remember that Cavalli dressed up as the Kaiser for Halloween. Tres intéressant, non? Well, you know what they say: Imitation is the best form of flattery, a fact of which feeds nicely into today’s theme of Fashion People Playing Nice.

erin wasson cavalli h&m campaign
Erin Wasson in Cavalli for H&M 2007 ads

Speaking of which, perhaps Margareta Van Den Bosch and her fellow H&M superstars should invite Miss Wasson to design her own line? Considering her poster-girl status, she clearly speaks to the H&M audience, and she’s already demonstrated her fashion prowess with the fantastic styling job she did for Alexander Wang this season. And who better epitomizes the oft-imitated M.O.D. style other than Wasson herself? Plus, the collaboration could give the whole TopShop / Kate Moss phenomenon a run for their pounds money.

 

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