The Thrasher Funds Homepage
I spotted this article on Daily Candy yesterday about GendeX Mutual Fund–“developed by and managed by people like you: hip, young adults with an eye for what’s cool”-–and it made me think several things:
1) Crap. I really, really need to call Fidelity.
2) I must, must, must avoid all the cashmere sample sales I currently have highlighted on my calendar.
3) If given the choice, would I really want to take investment tips from so-called trend-spotters?
4) That Thrasher font looks just like the Fashionista logo. Ok, so they are trendy—but does that mean it’s cool for banker-types to use that kind of visual lingo?
All of the thoughts above left me feeling a little perplexed. It’s a state of being I’m becoming more familiar with as bubble-bursting fears have prompted the well-shod set to go in Fendi Spring ‘07-style circles about how, when, and why to spend their money.
First, the folks at the IHT kicked off the discussion this summer, when Jessica Michault spouted off on how sunglasses are the last affordable luxury. (Michault, you’re clever and quite right, but not 100% so: How could you forget about all those Chanel, Dior, and Gucci key-chains? Don’t those unlock the gateway to luxury land?)
And earlier this week, the insightful Monica Concoran at the LA Times suggested we spend our handbag allowance on art so as to support creative scenes instead of corporate conglomerates. Art hanging on our walls instead of dangling on our arms? It’s a good idea, especially as it asks the buyer to really contemplate their own personal style instead of merely channeling someone else’s.
But this idea of taking investment tips from my “peers”…it’s just don’t think it’s something I can get on board with. While I’m a firm believe that you can be both smart and stylish, (obviously) something about the Thrasher pitch seems counter-intuitive, like requesting recipes from someone at you’re neighborhood restaurant who’s also ordering take-out on a Thursday night.
Then again…there is something savvy about building a professional portfolio that matches ones’ wardrobe: Thrasher’s current holdings include Polo, H&M, Uniqlo, Gucci, Burberry, Adidas, Nike, and Nordstrom. The whole circuitous process of people investing in companies that they also patronize on a consumer level seems fool-proof in concept. It’s a tough call. I’ll give you five bucks if you can figure it all out. On second thought, scratch that. I’m trying to save.
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