Not sure if you caught it, but last night The Hills (Random aside: A great belated Halloween couple costume idea includes a jean jackety Justin-Bobby and the doe-eyed, Ugg-wearing Audrina) turned into a fashion double feature. Half-way through MTV’s glossy-haired mini-drama, Erin Fetherston for Target’s commercial filled my flatscreen. The ad–which was really more of a short-film–features plenty of scenes with the fetching Miss Fetherston, interspersed with sub-plot stories of girls who had good reason to dress up in the designer’s party-ready frocks.

The piece is short & sweet; Target was quite right to put the prime-time spotlight was put on someone as talented as Miss Fetherston. And while I’ve loved wholeheartedly Target since my very first bull’s eye purchase (green plaid swimsuit, circa 1990) I couldn’t help but wish they could also put another Fetherston video on the silver screen–specifically “The Dollhouse,” which was directed by the designer’s beau Hedi Ferjani.

Featuring two bicycling youths who turn into living dolls after an Alice in Wonderland-like adventure in the woods, Ferjani’s piece (which can be seen on YouTube) spins a somewhat darker yarn than Target’s Cinderella story, but is just as enchanting as Fetherston’s fairytale dresses. Watch both films and let me know what you think—oh and don’t forget that Fetherston for Target hits stores on November 18th.

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