Lydia Hearst for Puma

Time and time again, the “do one thing and do it well,” M.O. proves to be a recipe for success. For her debut collaborative project with sportswear giant Puma, model Lydia Hearst (a first-time designer) chose to focus on a single product–a racquetball bag in this case–tweaking and perfecting the carrier into one stylish tote.

The Lydia Hearst Holiday Bag

Available in black& blue or steely gray patent, the limited-edition $125 bag hits select stores on December 3rd–as do the corresponding posters which feature Lydia in a Norma Kamali bathing suit and Lia Sophia necklace crouched in a feline-like stance. (See above. The image’s art direction, specifically her puma poses, was Hearst’s idea too.) Hoping to glean more insight from the smart’n'fit Miss Hearst, we asked her to give us ten:

1. Love the colors; why’d you choose gray, black, and blue?
I wanted to use colors that can be easily dressed up or down and worn for any occasion.

2. What’s your favorite detail on the bag, and why?
I love the texture of the stitching and the simple detailing on each bag. It is the intricate details and accessories that make this bag special.

3. What do you keep in your Puma bag?
Personally I keep my modeling portfolio, NARS lipgloss, my wallet, Metrocard, and my cell phone.

4. What’s on your gym playlist?
I prefer to listen to music that is upbeat. I listen to Rihanna, Fall Out Boy, Kanye West, Timbaland, Jackson Browne.

5. Sounds like an intense list. Would you describe yourself as being competitive? Yes.

6. On a scale of 1 to 10, how good of a racquet ball player
are you?
I would have to say about 5 or 6, I’m very average at racquet ball.

7. What about in high school? What sports did you play?
Skiing, Softball and Cheerleading.

8. What’s your favorite spectator sport?
Baseball and Football.

9. What’s your favorite place to work out in NYC?
I work out with my personal trainer, David Kirsch.

10. What’s your work-out liquid of choice? Smartwater.

*Images courtesy Puma*

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