Kate Bosworth for Calvin Klein Jeans

Today WWD announced that Kate Bosworth will be the new face of Calvin Klein Jeans come spring, a post–the piece seemed to suggest–she earned by consistently attending CK events. Surely Bosworth’s lithe frame played some part, because if good front-row attendance was the only requirement for such glamorous gigs, there’d be many more fashion week regulars on Times Square’ billboards, no?

Front-row regulars Fabiola Bercasa & Robert Verdi

Also, if you’re interested in the image & trend-making machine CK Inc, you might want to sear the name and face of Tonni Garrn into your mind. The 17-year-old German stunner is working exclusively with the house that Francisco Costa is re-building.

Images: WWD, Wire, The Imagist