Prada’s E-auction
Rei Kawakubo, are you listening? Auctions seem to be the new pop-up stores in arty fashion circles.
First, Prada recently offered one-of-a-kind prototypes from Spring/Summer 2008–translation: cutting
room floor rejects–via auction on Prada.com. (The auction, whose proceeds go to benefit the San
Raffaele Foundation, an Italian medical research non-profit, ends tomorrow.)
Electric Feathers Dress
Then, the folks at Phillips de Pury, the tony auction house, places pieces from Electric Feathers–a line of woodsy, ethereal one-off pieces by New York-based Leana Zuniga–along side Rauschenberg, Warhol, and Ruscha stunners in the upcoming Saturday @Phillips auction. (Check Zuniga’s pieces out here.) Aimed to attract the novice, young, and/or hip collectors, the Saturday auctions at the auction house’s Manhattan outpost often include fine jewelry, furniture, and even vintage clothing (think Birkin bags and YSL’s Le Smoking), but never before designs from emerging ready-to-wear labels. Could this be the future of shopping? Certainly the thrill of scoring a unique piece combined with adrenaline-inducing auction process, makes entering an actual store–with those poorly-lit fitting rooms and register hoopla–seems a tad boring in comparison. Stay tuned for more tales from the auction block…
Electric Feathers Frock (Yep, that’s Irina!)
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