Odd as it may be, this fashion blog rarely covers techy, online news, but today is the exception—and predictably, a stylish one at that. This morning Google unveiled their Artists Themes feature which allows users to customize their homepages with the work of several leading creative-types. Included in this gang of VIP tastemakers are Diane Von Furstenberg, Oscar de la Renta, Tory Burch and Dolce & Gabbana, whose signature prints have been digitalized and formatted to fit on the mega-site’s landing page. So how did Google decide upon these four fashion names? Such insight can’t be found (not even if you Google it!) however the program describes its participating names as “world-class artists and innovators.” Innovative indeed; Certainly not many of those designers’ peers realize—as they do—that viral marketing not some sort of unfortunate cold, but a rather genius business move?

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