Everything Is Illuminated

dan flavin black
Dan Flavin

Perhaps it’s because he was just recently featured in both the MOMA‘s Color Chart exhibition and had his own solo show at Zwirner + Wirth, but artist Dan Flavin is having a moment–and the fashion world is contributing to his resurgence by paying homage to his oeuvre. The influence of the minimalist artist’s masterpieces–i.e. his distinctive fluorescent light works–can be seen across the current sartorial landscape, in realms both high….

 

 

louis vuitton outside windows

 

louis vuitton windows 2

…and low:

 

american apparel windows

neon items

Of course, that fluorescent lights are becoming a popular fashion prop makes sense considering the rising “It”-factor of neon hues. (Only problem is, these colored lights aren’t exactly green, but that’s for another post—and blog.) But the irony is, that since Flavin’s novel approach (the artist broke onto the scene in the ‘60s, and passed away in 1996) was that he used commercially-available items as his medium…and now similar installations are being used to make commercial visuals seem more artistic.

dan flavin 2
Flavin’s work at LACMA

Whether Flavin-esque bright lights will be a permanent fixture in the fashion world remains to be seen of course, but the artists works can be found at The DIA’s Dan Flavin Art Institute.

 

 

 

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