Friday, June 20th, 2008

Modo’s Green Movement

alfredo bark modo
Modo Frames

Talk about shade-y business: Starting this week, with every purchase of their sleek sunglasses, Modo will give a cool, shade-giving tree back to Mother Nature. The initiative, One Frame, One Tree (not to be confused with E-photoframe’s similar environmental project) is a result of Modo’s partnership with Trees for the Future and the Arbor Day Foundation which is aimed at improving the globe’s eco-system and helping developing countries restore their barren lands. So trek on over to your nearest store and snag a pair–be it from Modo’s own collection or Derek Lam and Philip Lim’s line–to score a look that’s stylish, SPF-safe, and environmentally sound.–Claudia Crousillat

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