IWC Schaffhausen has been the epitome of sophisticated luxe since 1868. With a high-profile and an attractive celebrity following, the Swiss watch company will open their first L.A. store this month in the heart of posh Beverly Hills. Cuties like John Mayor, Tony Parker, and Orlando Bloom are all fans of the quality and craftsmanship that is evident in each and every piece. The sleek design of the new two-story boutique mirrors the style of the understated chic watches with an interior filled with polished stainless steel and brushed aluminum.

To celebrate the L.A. launch, IWC has created a limited edition Big Pilot watch featuring stainless steel, a black leather band, and yellow indices, hands, and numbers. Only 15 have been made, which makes this design super exclusive. Each one will be sold for $15,500 at the L.A store. We wonder which Hollywood hunks will be lucky enough to score one of these beauties… ~ Maria Denardo

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