Supermodel and mom-to-be Gisele Bündchen will appear in London Fog’s fall ad campaign! The gorgeous gal posed seductively in nothing but a coat by the brand and was shot by fashion photographer Nino Munoz at Smashbox Studios in West Hollywood earlier this month.

This is the first campaign Gisele has appeared in since the news of her pregnancy—”Nobody is sexier or more beautiful than Gisele Bündchen in nothing but a London Fog trench coat,” said Dari Marder, Chief Marketing Officer for London Fog, “even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand.”

So why isn’t said baby bump visible in the pictures? Marder explained that, “Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life.”

The London Fall collections retail from $150 to $350 and are available at select department stores and online at LondonFog.com.