This year’s season of giving is expected to be more exquisite since Target announced its newest collaboration with Neiman Marcus and the CFDA. Fashionistas have already started counting down until the holidays as well as pondering what the 24 designers will dream up for the winter festivities. Now you can get a behind the scenes look as Marchesa, Diane Von Furstenberg, Judith Leiber, Lela Rose, Prabal Gurung, Robert Rodriguez, Tracy Reese, Alice & Olivia, Jason Wu, Derek Lam, and the rest of the CFDA collective share their insights on letting their imaginations run wild to craft gorgeous gifts at a more affordable price. “We’ve had a great time doing this, and it’s also so interesting to see a product that you’ve done done at a completely different price point and how that design process goes,” Lela Rose said.

Want an inside look? Check out the video below: