This Fall, Amazon wants the world to know that when it comes to beauty, there’s nothing quite as gorgeous as a girl who isn’t afraid to show off her smarts. In the spirt of brains and beauty Amazon chose Chanel Iman to front their upcoming fall campaign which employs the message, Smart is Beautiful. ”The looks are classic, iconic, timeless, and smart,” explained Amazon’s Fashion Creative Director, Dennis Leggett. “We wanted to feature ladylike dresses that represent the season.”

Mixing a combo of Tracy Reese with Vivienne Westwood and a very iconic Jackie O flip, Chanel and Amazon have tugged at our heart (and style) strings with the beauty of the message.