She’s gone from playing “Video Games” on the runways of fashion’s heavy hitters to attending some of the industry’s most prestigious events, and Lana Del Rey is showing no signs of slowing down! One of music’s biggest sensations was recently selected to be the face of H&M for Fall 2012, whose full campaign was released yesterday with a later Winter 2012-2013 promotion set soon. In the print advertisements shot by Inez van Lamsweerde and Vinoodh Matadin, the singer wears some of the retailer’s coziest clothes for the season, including a plush pink angora sweater, tough tweed biker jacket, and a snug tweed dress with faux leather trimming. Be on the lookout as Del Rey will also be featured in a music video for the Bobby Vinton classic, “Blue Velvet” that will debut in mid-September with edited versions used as the store’s TV commercials.

The music video will premiere September 19th on HM.com with the print ads appearing in October issues of our favorite fashion magazines nationwide.