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Under Armour Celebrates What’s Beautiful
By Bianca Posterli October 05,2012
For many, one of the hardest parts about working out and getting back into shape is finding the inspiration and actually getting motivated. Thanks to dedicated women and Under Armour, that positive influence is now just a click away! To celebrate the “What’s Beautiful” campaign, Under Armour and Glam hosted a fit and fabulous afternoon at the Gansevoort Hotel’s Exhale Spa.
To start the day off right, guests were outfitted in a variety of new gear from Under Armour, including a StrappyLux Tank, StudioLux Tight Capris, Spine RPM Running Shoes and Grippy II No Show Socks. After a quick change, it was off to take an Exhale Core Fusion Bootcamp class where we learned about the #WhatsBeautiful campaign, a vibrant community that encourages its members to get out and sweat on a daily basis. Through pictures, videos, and updates, women around the world track their progress on the Under Armour What’s Beautiful website, where they inspire each other and collectively work towards personal fitness goals.
If there were any questions about the power of personal stories, they were quickly put asunder. When the workout started it was clear we were all moved and motivated. As we moved through the bootcamp’s special mix of lunges, burpees, and crunches, the positivity (and sweat!) were flowing. Such a beautiful sight!
After taking care of our bodies with one seriously intense workout, we replenished with healthy and delicious snacks over lunch. Smoothies, sushi, and veggies with dip made for a delicious post bootcamp indulgence. As we lounged about in our Under Armour workout gear, Glam and Bliss bloggers shared their own personal stories about getting in shape, working out through pregnancies, and the importance of fashionable yet functional exercise gear, which Under Armour has definitely refined to perfection.
Under Armour Women set out to redefine the female athlete by creating What’s Beautiful, a program that encourages women to share their fitness journeys and receive motivation, free gear, and support from Under Armour along the way.
The Under Armour What’s Beautiful community is growing by the minute and the women in the challenge are seriously bringing it. Check them out! Set your own goal. Crush it. And the 10 women with the most epic journeys will win a trip to Florida to the Under Armour Women’s Camp Sweat where you will train with the best.
Disclosure: Compensation was provided by Under Armour via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Under Armour.
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