Elaine Welteroth Named Teen Vogue’s New Beauty & Health Director
By Bianca Posterli October 09,2012
With the announcement that Eva Chen decided to leave her position at Teen Vogue came a huge opportunity for one beauty and health obsessed editor to step into her well manicured and pedicured footsteps. Though the first rumors of Chen’s departure came directly prior to the beginning of Fashion Week, the confirmation of her departure and her successor were announced after Fashion Week in Paris completed. As of October 15th, Elaine Welteroth will take Chen’s place at the helm of beauty for Teen Vogue, leading the charge in the world of make up, health, and more.
This is monumental news in multiple ways. Considering the name that Chen built for herself across multiple social media platforms, it’s certainly the end of an era. Welteroth has a distinct advantage in growing her own personal brand while supporting the Teen Vogue initiatives and already has stated that she plans to continue to update fans across her own Twitter and Instagram accounts. More importantly, this news signifies the second diverse hire by Conde Nast in the past month. Keija Minor is set to take the over the role of Editor in Chief at Brides, marking the first African American EIC in Conde Nast history. With Minor and Welteroth, the lack of diversity across mastheads continues to diminish, empowering diverse voices across print and digital platforms.
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