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Back to the Future with Lacoste’s L.12.12
By Valis Vicenty December 12,2012
Lacoste’s future is looking so bright it may need shades if its glow-in-the-dark polo shirts come to fruition. After tackling the future of tennis five years ago, the brand has unveiled a film looking into textile technologies of tomorrow to celebrate 12/12/12 with advances like sleeves that can be lengthened and shortened with a tug, shirts that change color with a tap of the iconic crocodile, and even shirts that display your tennis score. Lacoste is even inviting ideas for other innovations through its Facebook page where an artist will bring the winning submission to life.
For more information or to submit your clothing concepts to the brand, please visit Lacoste’s Facebook page.
Haven’t seen the film yet? Check out the video below:
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