Carly Rae Jepsen took over our radios during the summer with Call Me, Maybe all thanks to the virality of an at home video Justin Beiber shot with his celebrity friends like Selena Gomez and Ashley Tisdale.

Now Jepsen is continuing the DIY idea in her brand new campaign for Candies! Instead of a sticking with the norm and taking part in a shoot where a photographer snaps the photos and the star models, Jepsen is doubling up on her duties. For the Spring 2013 campaign, she mastered the selfie and captured herself! Thanks to her own prop selection and the convenience of a photobooth, Jepsen’s shoot toes the line of carefree and flirty, perfect Candies.