Taylor Swift Goes Fearless for Keds
By Valis Vicenty January 25,2013
Taylor Swift is showing her courage in her latest campaign with Keds. The campaign was shot in Nashville in a series of locations, including a train station, guitar shop, and record store, with the country/pop star sporting the brand’s champion dot shoe.
Titled “Bravehearts,” the campaign centers around Bravehearts.com, where girls are inspired to live fearlessly, define their style, and learn more about Swift’s personal story.
Swift isn’t the only one showing her stripes, or dots rather, as five additional brave girls will be featured alongside her in many of the images as well as sharing their individual stories on Bravehearts.com
Swift’s enthusiasm about working with the brand couldn’t be contained. “I am so excited to be working with Keds,” she said. “The campaign is a tribute to brave girls everywhere.”
Expect to see the print ads on in March issues of women’s lifestyle magazines.
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