As if Super Bowl XLVII couldn’t get any better-um Ravens, ’49ers, and Beyoncé, anyone? Calvin Klein, Inc. has just announced that the brand’s first commercial to help kick off Calvin Klein Concept, a new offering for men, will debut during the big game this Sunday!

The commercial will feature model Matthew Terry in a ‘man versus machine’ setup inspired by the seamless technology of the new Calvin Klein Concept line. “We are a brand with a rich advertising legacy and firmly believe in powerful, multi-platform lifestyle advertising to support and grow the brand’s image around the world,” said Tom Murry, Calvin Klein, Inc.’s President & CEO.

Calvin Klein, Inc.’s commercial will air towards the end of the first quarter of Super Bowl 47, this Sunday February 3rd, at 6:30 PM and will be the only ad from a fashion designer during the show. We’ll be sure to tune in!

Want to see a sneak peek before Sunday? Take a look at the video below: