Fashion surprises are inevitable on the red carpet, from Jennifer Lopez‘s barely-there gown at the 2000 Grammys to MIA‘s interesting “maternity wear” which accented her baby bump at the 1999 Grammys. But while we’re accustomed to exposed skin, we’re much less used to affordable fashion at awards shows.

Helen Hunt changed all of that at the 2013 Academy Awards when she walked down the carpet in a custom navy silk satin strapless dress from H&M – part of their Conscious Collection. “[H&M] is making sustainable clothes, which I love, so it’s a win-win-win,” said Hunt of her decision. Beginning in April, the fast fashion store will launch their red carpet collection, featuring styles similar to (but not including) Hunt’s H&M dress of choice.

While she did score her dress from a store that’s readily found in suburban malls, Hunt’s Oscars style is far from affordable. The star wore $700,000 worth of Martin Katz jewels, cementing the aspirational portion of her fashion moment.

Oh, and the price associated with the H&M dress? A cool $650 – much steeper than most are willing to pay for prom, but mountains behind the cost of couture most stars don for Oscars night.