Friday, March 6th, 2009

Mom-trepreneurs in the Baby Business: Start-Ups On Their Way to Stardom Part I

Part I in our special series Mom-trepreneurs in the Baby Business: Start-Ups on their Way to Stardom.

You know the old saying, “mother knows best.”

And increasingly, moms around the world are turning their well-founded ideas into growing businesses. Which is why we’ve started a series to salute them — and to get them on your radar.

While attending her sister-in-law’s baby shower, Robbie Mahlman noticed a glaring gap in the baby product presents — the organic gifts (meant to treat Mother Earth and babies gently) were bland, while the stylish, vibrant gifts weren’t committed to natural manufacturing or preserving resources.

What would happen, Mahlman mused,  if she started producing quality, organic products in the US that had a fun, stylish flair? She teamed up with Susan Doris to produce their first baby blankets and they found the answer: Robbie Adrian Luxury Organics.

But it’s not just the cute colors or playful trims that draw parents to the signature, ruffled wraps — it’s the growing awareness of organic and low-impact products that make them such a hit.

In addition to being made from 100% US certified organic cotton fleece or velour,  these comforting cuddlies are produced with environmentally sound dyes that make parents — from starlets to stay-at-home caregivers — feel like they’re starting their babies off on the right, Earth-friendly foot.

So next time you swaddle your baby, think about what it is you’re putting next to their delicate skin, and how that product was produced. And remember it’s never too early (or late) to start living green. After all, you know what the bumper sticker says: “We didn’t inherit the Earth from our ancestors, we’re borrowing it from our children.”

You can find Robbie Adrian products on their website or at various baby boutique stores in a city near you.   – Sarah Karl, Lifestyle Editor-at-Large

Next in our series…

Serena and Lily — from nursery ideas and accessories, to furniture, playthings and more. Read why you want to get to know this up-and-comer.

Technorati Tags: , , , , , , , , , , , ,

Photo Credits: Robbieadrian.com

Love This Story? Buzz It Up Here!