Christina Aguilera does what she does best … sizzles.

Okay, singing is probably what she does “best.” But she’s definitely got the Old-Hollywood smoldering stare down pat. Jewelry designer Stephen Webster has tapped the smoking-hot Tinseltown diva as the new face of his collection.

The inspiration for the ad campaign stems from the iconic films of legendary producer and director Alfred Hitchcock. The movie legend is famous for his ability to blend suspense, sex and humor, and this motivated Webster to transform Aguilera into the classic Hitchcock heroine. Depicting the common Hitchcock theme of fear and fantasy, the ads are shot in both color and black and white to communicate Webster’s synthesis of beauty and danger, reflected in all of his collections.

“Stephen and I have been friends for many years and working together on this campaign and collection has been an incredible experience,” said Aguilera. “He is a wonderful designer with a creative spirit and innovative vision and I am honored to be a part of it all.”

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