I love this concept! Taking old beat-up shoes and turning them into playgrounds, tennis and basketball courts, and athletic fields for kids. Reuse-A-Shoe is a key component of Nike’s long-term commitment to waste elimination along with helping increase the physical activity of young people to improve their lives by reusing old athletic shoe material.
WHEN: May 17 - 30, 2007
WHERE: Niketown New York, 6 E 57th Street
WHY: Waste elimination and encourage more physical activity amongst kids
MORE INFO: www.nikereuseashoe.com
Technorati Tags: Nike, Niketown, Glam.com, Shoes, Reuse-A-Shoe
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