The dynamic husband and wife duo, Mark Freeman and Jill Roberts (who also own the Jill Roberts boutiques) have introduced the first Seaton Flagship store! The Seaton store is a new unique concept in retail where the Seaton label, a beachy, casual, carefree-like clothing line, will be featured. What makes this store stand-out from the couples other stores is the fact that it won’t be a fashion boutique, but instead will cater to the modern, relaxed, and inspirational lifestyle that many beach-bums can relate to. Not to say that this store is anything but chic, it is, but with a cool, calm, and collective vibe that will attract an array of customers. The aesthetic of the Seaton boutique will carried through on to the flagship store keeping the warm and inviting atmosphere that many people love. The store will stock all lifestyle products from clothes, accessories, bedding, books, glass wear, and gifts. The flagship is making it’s debut in West Hollywood on Melrose for a fresh new shopping experience that will leave the serene feeling of beach life on your mind.





Who: Seaton Flagship Store
What: Making it’s flagship debut.
Where: 8920 Melrose Ave Los Angeles, CA 90069 across from Maxfeild’s (the first of many Seaton locations that will open over the next few years).
Store hours: Monday through Saturday 10a.m. to 6p.m.
For more information call: 310.550.1232
Technorati Tags: Store debut, Glam.com, shopping, casual wear, beach, summer, dresses, sweaters, shorts














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Sara | 20-Jun-07 at 7:13 am | Permalink
I love love love the Seaton brand! The clothes look so comfortable and sleek at the same time
Juliet | 30-May-08 at 12:41 pm | Permalink
i have three of their cashmere boyfriend sweaters… all three of them have holes! not sure if it’s bad quality, or maybe i jsut take crap care of my clothes. — they were kind of pricey for all of them to get holes… i’m not happy about that.
Juliet | 30-May-08 at 12:42 pm | Permalink
…they do ahve great jewelery at their store though.