Fiji Water will be hydrating the style set this season as the official water sponsor for Mercedes-Benz Fashion Week. But their  presence at Lincoln Center  doesn’t end there. Christian Siriano and Charlotte Ronson have each designed exclusive looks incpired by the brand’s iconic square bottle and distinctive taste. That sounds like a good Project Runway challenge to us and was likely a task that didn’t faze Siriano in the least. Their creations will debut prior to their respective Spring 2011 shows. Drink up!

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We just received the invitation to the Whitney Eve Spring 2011 presentation and immediately had to wonder if Whitney Port was inspired by her publicist, Alison Brod. Brod’s Park Avenue office is a Pucci lover’s paradise. Her walls are covered in framed Pucci scarves and her pillows are upholstered in the brand’s iconic prints.  Now it seems her client has taken heed with her invite designs. After Brod’s debut on The City, we knew Port’s brand was on an upward trajectory, but it seems the PR maven’s influence has extended beyond securing press. And we can understand why. After we visited Brod’s offices for the first time five years ago we jetted to Mood and purchased yards of Pucci discards to cover our canvases with. Whether the colorful geometric pattern will play a role in her designs remains to be seen. Port will show her collection on September 11th and we’ll be sure to ask her then.

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Spotted: Gossip Girl’s Blake Lively shopping for some chic sunnies. The actress, who wore a sexy and summery T-Bags dress and grey Christian Louboutin booties, was seen leaving the Sunglass Hut store on Fifth Avenue  with a new pair of gold Tiffany Hearts aviator sunglasses in hand. The Tiffany & Co. Hearts frames are beautifully accented with the brand’s iconic heart tag engraved with “Return to Tiffany.” These classic frames fuse practical edge and timeless elegance so it’s no wonder Lively was attracted to them.
Score a similar pair for yourself at Tiffany.com for $220

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Kim Kardashian seems to have a particular affinitity for white gowns. The reality star donned a blanc confection for the second year in a row. This time she opted for a Grecian Marchesa confection with an embellished collar. Her look was perfectly in syc with pal Kelly Osbourne’s after party ensemble. It seems Kardashian is looking for opportunities to wear white; is she itching for a walk down the aisle?

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Television’s leading ladies definitely played it safe at the 62nd Annual Emmy Awards, but there was no shortage of beautiful gowns. Though black was the evening’s dominant color, navy and blush were also quite popular this year. Statement earrings were the night’s must have accessory; we especially loved Julia Louis-Dreyfus’ emerald pair! Glee wins our award for the best dressed cast, and Jimmy Fallon also deserves props for his dapper Tom Ford tuxedos. Here are some of the evening’s winning looks:

Lea Michele

Michele wore an elegant midnight blue Oscar de la Renta gown, which she paired with custom dyed Brian Atwood shoes and a Swarovski satin clutch.

Claire Danes

The Emmy winner dazzled in a shimmering Armani Prive gown.

Heidi Klum

Klum rocked her black Marchesa mini to the max. Her sleek updo and sparkling Lorraine Schwartz jewels elevated this sexy look.

Jane Krakowski

The 30 Rock star wore an elegant Escada asymmetrical gown, which she paired with sky high heels. “Tonight I;m not 5″4,” she said. “Emmy is making me stand a little taller.”

Elisabeth Moss

Moss channeled her inner goddess in a custon Donna Karan dove gray Grecian inspired gown, which she accessorized with Chopard jewels.

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Stomping around Lincoln Center this Fashion Week in sky high heels will definitely take a toll on your soles.  We therefor suggest you come prepared. Buy a pair of Snakeskin Footzy Rolls and keep them stowed in your purse. The foldable ballet flats fold up into a tiny pouch, which make them ideal for the quick change. Carry them with you from morning to night and prepare to gain a bit of pep in your exhausted step. When you feel those blisters starting and your feet are in pain, whip out these chic shoes.  We especially love the exotic print that fits in well with our fierce fall wardrobe.
Available at Footzyrolls.com for $30.

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With the deluge of Fashion Week invites that come across our desks each season, it’s hard for any brand to really stand out. But today this adorable quirky duo arrived from Mulberry. The paper doll served as an invite to the brand’s Spring 2011 after party, while the pup, who is quite obedient, contained information on Mulberry’s Fashion Week presentation. We had to share this with you. Now we’re off to take out our markers and crayons to color them in. Nothing like a bit of nostalgic childhood fun to keep us going on a summer Friday!

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As you head back to school and work this fall, there is no reason for your feet to suffer. Fabulous footwear doesn’t have to be painful. This season we are loving Crocs’ Crocband Flat and Marnie styles. Both pairs look like our favorite ballet flats, but are far more comfortable than that. Rock them with your skinny jeans and boyfriend blazer by day and with a simple black sheath for a fun evening look. You won’t want to take them off!

Sized 5-11, the Crocband Flat is available at Crocs.com for $34.99 in bijou blue, black, red, canary, bubble gum and more, Marnie is available at Crocs.com for $39.99 in a variety of colors including black, espresso and plum.

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We love bridal registries, but sometimes it’s nice to think outside the box and present the happy couple with   gift that is truly unique. Personalized presents show that you put in the extra effort to find that special something. And we happen to think that you can’t go wrong with monogrammed gifts. Give the bride a comfy robe with her new initials or present the happy couple with a custom towel or beverage bucket so their guests always know whose party it is. Here are some of our favorite ideas that will make the newlyweds smile long after their wedding day has come and gone:

Monogrammed Kimono Robe, Available at ThePalmGifts.com for $36
Monogrammed Beach Towel, Available at ThePalmGifts.com for $20
Monogrammed Galvanized Tub, Available at ThePalmGifts.com for $32.95

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Navigating Fashion’s Night Out is a challenge unto itself. How can you possibly hit up the luxe Madison Avenue boutiques and still make it down to the West Village to party with the young design crowd? Finding a suitable means of transportation is essential. This season Volkswagen will be giving shoppers the VIP treatment by providing direct car service between midtown and the heart of SoHo. Hitch a ride in the all new 2011 Volkswagen Jetta and prepare to ride in style with the fashion flock. Pick-up and Drop-off locations will be at Rockefeller Center on 50th Street between 5th and 6th Avenues and in SoHo on Greene Street between Spring and Prince Streets.  So what if you don’t have a Town Car?

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