‘Tis the season to pass along some cheer! Starbucks has created a Cheer Chain – encouraging people to “Pass the Cheer” in both a traditional and unexpected sense. What is a Cheer Chain you ask? Well users can either build a virtual Cheer Chain or start a cheer chain using the Cheer Pass Card. You can start a virtual Cheer Chain by creating a personalized e-Card. Users choose from holiday characters and create their own heart-warming email to send their friends and family. As the cheer is then passed on, it’s shown as connected dots on the globe. Users will be able to track how far their Cheer Chain has traveled and view other people’s chains as well.
Another way to “Pass the Cheer” is to share your story of good will – whether that be a hug or holding the door open for someone – Starbucks encourages users upload their story and watch how cheer is passed around the world.
So, what are you waiting for – start your own Cheer Chain now!
Visit www.itsredagain.com for more info.
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