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“BOUCHERON’s creation.
It tells the history of your wear and history, of Maison.”
BOUCHERON is the first maison jeweler that a founder Frédéric bouchern found his first shop at 26 Place Vendome in Paris, 1893.
The jewelry that was begun to appear by innovative design and delicate artisanal is loved by many people like stylish people and artists.
This time, this is a collaboration project ; maison jereler “BOUCHERON” it’s deeply involved with art and A Japanese flower artist “Mr. Makoto Azuma ” .
It’s titled 「BOUCHERON×Azuma Makoto “L’Artisan du Rêve” High Jewery museuM & cafe」 is opened.
from April 27th (Sat) ～ May 26th (Sun) at Roppongi Hill’s cafe (Hillside 2F).
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The concept is ‘High jewelry museum & cafe’.
You can enjoy the limited original menu and tea time with looking at the high jewelry and flower installation garden. It’s an unparalleled project.
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Only one jewelry which were selected from BOUCHERON latest collection “L’Artisan du Rêve” have just arrived!
It is opening to the public as a limited cafe as a first in the history of BOUCHERON.
This seems to be the first time that it keeps so many jewelry.
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The day before the opening day ; 26th(Fri) , a press preview started in the evening.
As to BOUCHERON, I joined the international project of a collaboration with various countries’ bloggers as a Japanese representative last year I was an only blogger who could interview before the opening.
My image of BOUCHERON is that they take in the new things while keeping up the tradition.
It’s a mod and drastic image.
I think that’s an extraordinary event blogger can interview a backstage.
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Well, here is an introduction of this garden by matsu-you*.
It looked like a museum in a cleaned neatly garden that BOUCHERON proud of their over 150years history and a flower artist; Mr. Makoto Azuma created together.
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Though the works were displayed inside a green wall,these jewelry gravitated me.
It’s like being in a magical dream world.
With attracted by brightness of the jewelry and the sweet honey of the flower, finally I arrived…
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“Bouquet d’Ailes” it was used for a main visual.
In Japanese “Haneno bu-ke” （a bouquet of feather).
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Such a beauty and luxuriousness gives me goose bumps.
As I rarely can see this kind of high jewelry, I paid rapt attention to them.
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There are plate with detailed information each one and QR cord on their upper right.
Reading into it, you can watch a movie before creating that jewelry.
Bouquet D’ailes – L’Artisan du Rêve / MOVIE
“On earth how was this jewelry made?”
It’s interesting this idea that you can watch their artisanal in front of the jewelry, right?
FYI, my favorite one is…
“Perle au Trésor” (Treasures of the pearl)
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I like white.
And also like pearl.
I love a pure perspective of the world to death.
There were 6 works.
If I introduced all the works, you may less enjoyable.
Please go to watch with your eyes the other 5works including “Perle au Trésor”.
It becomes a feast for the eyes,
When we see beautiful things, our heart become beautiful and appears on the expression.
I felt my heart became rich.
Then, I introduce a Japanese flower artist; Mr. Makoto Azuma whom BOUCHERON deeply involved with art choose as a collaboration partner.
・The Art of BOUCHERON and Mr. Makoto Azuma
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・Collaboration with Azuma Makoto
Having taken abundant inspirations from the nature since the establishment, Boucheron, again this time, created jewelry with the motif of flowers and plants for its latest collection. Azuma Makoto drew inspirations from such a dreamy collection and expressed it in a beautiful high jewelry garden only seen here. Take a look at a new world of contemporary art, where Boucheron’s high jewelry is fused with plant installations.
I think some people saw his works lat a magazine like “Numero TOKYO” even though non-art people.
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（C）Azuma Makoto
At the press preview, An aroma candle （NFS）was passed out as a memorial gift. It was prepared for the day specially.
His art work was printed on the package and it smelled green like a forest.
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Then, for you.
Of course, there are some gifts for you!
At the venue, QR cord was inside a right green pole.
You can get a standby screen after reading into.
Moreover！
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When you went to a cafe, you can get this post card as a Merci card.
The design is same as the standby screen; Bouquet d’Ailes.
I took a photo with Mr. Koji Uematsu who I was with at the press review.
He was so cool!
The smart suit was wonderful.
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With the flowers arranged which strongly bloom beautifully fleetingly in short time,
High jewelry emits everlasting brightness by BOUCHERON’s artisanal.
Eternity and moment.
You can enjoy this art exhibition that a garden live together an opposite beauty there.
Please go to enjoy world you ever watched.
How about “Slowly, Carefully, Charmed” at a garden of contemporary with jewelry and flower art?
BOUCHERON × Azuma Makoto “L’Artisan du Rêve” High Jewelry museum & cafe
Term：April 27th (Sat) ～May 26th（Sun） 2013
Place：Roppongi Hills Hillside 2F Hills cafe／Space
Time：11:00～21:00
It is excluded together on the chartered event date at a business day, time.
＊It was closed because of event on May 10th (Fri)
Access：Tokyo metro Hibiya line「Roppongi station」Exit1, 0min walk
（Directly from concourse）
Toei subway Oedo line「Roppongi station」Exit 3, 4mins walk
Official site:http://jp.boucheron.com/azuma.html
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