20days since started Periscope. I got a offer of the party broadcast from 〜Stella McCartney!

Hi, everyone.

Do you know 「Periscope」?



This is a service that twitter.com has started on March 2015.  You can send the video streaming broadcast from a smartphone. (Currently it’s only for iPhone. The Android version is under development. It is impossible of the seeing and listening from a PC.)

In Japan it’s like 「TwitCasting」 so I think many people can understand it.

The different point is you can watch the archive for 24hours only presently.

I like its once-in-a-life-time state as there is no future trouble and clean, I like it.



Viewers can comment there some kind of chatting and a broadcaster can watch it.
So viewers can ask a question to a broadcaster and reply them too.

When they feel it’s interesting but don’t want to comment them, they tap a screen and then ♡ appears. The function likes a “Like! button”.


As I did Ustream broadcast from the early period, it’s my strong area to broadcast while picking up tweet. I enjoy and love to create a relay communicating with viewers! Now 90%of viewers are foreigners so I communicate with them in my bumbleheaded English.



My geek friend Mr.Hori recommended me Perscope at Dyson party. It’s less than 1mont since I started. I became hooked on it:-D
A live video app “Periscope” of Twitter com.  is most suitable for making of gap contents / http://lifehacking.jp
↑Mr. Hori wrote about me on his article.


I really love to use a new unfinished service on freely in my style through trial and error. I’m a really Geek:)  About 20days passed with Periscope.


Wow! I received a Periscope broadcast offer !!!!



Moreover, the company offered me is…….
「Stella McCartney」


They open Minami Aoyama shop on May 21st, 2015.

Their offer is “Periscope the opening ceremony”.


Talking of Stella McCartney, it’s a hot brand same as CELINE. If you don’t know much about fashion, you may feel familiar she is a second daughter of a former Beatle Paul McCartney.


The service itself was published on app store on March 26th in the first place. It’s uncertain so everyone has watched and waited the situation after getting their account. Stella McCartney’s action (they offered me) so quickly and they have an adventurous spirit, I think!

It’s a quite experimental trial, right?



There are 5 languages announce from Stella McCartney’s Twitter account.

They created cute graphic image. I’m really happy!




Following this, Mr. Kogure of Netafull.net wrote up
Already got a job of live broadcast「Periscope」! matsu-you* will broad cast Stella McCartney opening ceremony from Minamiaoyama  / Netafull


Mr. Hori who let me know about Periscope made a new word ” You are Periscoper not only Youtuber. Cheer!!”  on his Facebook.

I feel like I got motivated as an innovator after so long.

I recalled my days at my started Twitter. I liked it in my honest feeling so I told many people about it as I wanted to them to know about Twitter.


To meet the expectation, I ask my friend to interpret my comment at the party. Please look forward it!





You can watch and listen Periscope by iPhone app now.

If you have iPhone, please download “Periscope” from app store in advance.

When you search “matsu-you” there, you can find my account and follow me.

You can’t miss it as you receive an alert at my starting Perisope!

・Periscope / app store



Official site

8th anniversary today for the first time in twitter!


Today is the 8th anniversary for the first time in twitter!

I realized that by their reply.

There were about 30 follows and followers at the beginning.

All of them were my web geek friends.

At my first petit buzz was “I want to eat MELONPAN!”, all my geek friends went to a convenience store to get it.

Do you guys remember this episode!?


I left it for about 3years since then.

I don’t know why…..

-I became a twitter’s recommend user.

-Followers of Twitter dramatically increased .

-My duck mouth pic icon became a buzz and a book.

-I was featured on TV.

-It became a big boom……and so on It became a kind of kicking unexpectedly.

At that time, I received a lot of interviews and explained that situation

“This situation seems like Mr. Ikari Shinji ‘s confusion , who ride on huge power EVANGELION though he’s not strong himself.”


I think it’s not too much to say that twitter connect the web was not regarded as important and other media.

When I appeared on media people often told me “Is there an mastermind, right?”.

There was NOT.

If I choose an mastermind, it was a person who select me as a recommended user.

Actually. I don’t know who it was and why I was selected.
That’s true.


Nowadays, I can settle down and become to work at my own pace.

I think I cannot be in this place now without twitter.

Thank you , twitter!

Well, hello to 9th year!?

Congratulations, it is now exactly 8 years ago that you started with Twitter.



Official site

I was assigned to be an ambassador of 「Tendence」made in Switzerland fashion watch!

Do you know 「Tendence」 which was a big dial fashion watch born in Switzerland?


I matsu-you* was assigned to be an ambassador of 「Tendence」made in Switzerland fashion watch to let many people know their good point and cuteness.





Fist of all, to you don’t know Tendence

What is “Tendence( ten den )” which continues being loved in higher than of the world in 50 countries?
From  Tendence Japan official site


I’ve liked a men’s like watch since olden days.

As to women’s watch recently, a main style was small dial antique design.



I love a big dial watch like a hero wearing on a movie but I haven’t met the “perfect “one! and several years passed.

I’ve thought that I want to dress it well more cutely this type of watch!

One day, I found “Tendence” on a magazine. I think eventhough girls can wear it cutely and cool.


My favorite Tendence is GULLIVER 47 Ref.TY460013.

This is a one of GULLIVER series.

The color is black base and mellow pink gold.

It’s easy to coordinate anything as its black color but can make a point itself.

This is my super favorite one.



Tendence’s big dial can make woman feminine.


For dress-up and sexy.


You can share it with your partner.

When you get a pair watch, choose the opposite color. So you can exchange them with him depends on your feeling. It’s a one of good point of Tendence.


Well, a first mission as an ambassador is to let everyone look over and examine Tendance’s watch.



They presell new watch 「Gulliver Rainbow」@Shinjuku Isetan!

It’s planning to be on store in June and japan limited.

The first 10people buy this series can get Isetan Shinjuku store limited original preserved flower BOX.


Gulliver Rainbow is a Japan limited model of Tendence’s popular model Gulliver Collection.

It was appeared in 2014 Summer and got favorable review.

This new model has 2sizes.

One is 50mm size; three-dimensional index and dial with new color.

The other one is 41mm size; a midiam watch with Swarovski crystal designed on a dial.


ISETAN Shinjuku store main bldg. 1F : ladies goods/watch
March 25th (WED)~ March 31st(TUE)
■Store hours
10: 30 ~ 20 : 00
■The limited preserved flower BOX
The first 10 customer who buy target securities(Gulliver Rainbow Collection) can get a watch with Tendence original preserved flower BOX.
Tendence Japan  0120-700-411 (free call  only in Japan)


Please check these limited watches on this occasion.

You can see so many Tendence products at a directly managed store in Omotesando so please visit there too!



I got an offer from Tendence this time and become an ambassador.

I’m really honored!

It’s only for 6months mission but I’m happy to let you know the charm of Tendence.




※This article is advertorial.


Official site


KENZO POP UP STORE will open during January 28th to February 3rd @Center Park of Shinjuku ISETAN 3rd floor!
I covered this event on the first day.
This terms theme is “Parisien”.
There were an uniform chic item and The Eiffel tower motif items also dot, stripes, and mix patterns.
I was glad to see them as I’m a French fan, I wide my eyes and have watched them.

I wanted to get this marine pants but I had to give up because of no my size.

These are must one for me yearn for Parisienne. They are marine buggy pants type which Birkin or Charlotte seemed to wear.


These bags design looked good for beach. Their neon color catch to eyes.

The same color espadrille is summer staple.


This sweatshirt is limited at POP UP STORE.

If you want it, please hurry up.

As to the limited item……here.


First debut in Japan “KENZO TIME”.

This is one of a watch series, this BLACK type is limited at Shinjuku ISETAN.

BLACK suit to everything and chick.

This is my best one of them.


Shunsuke. He was often updated my instagram.

I think some super fashion geek may appear my blog, he SHUNSUKE OKABE is a fashion editor and stylist.

Moreover he can speak English.

Please check him on as he actives in various ways.

We often attend a party together and were taken some snaps.


A collaboration party of 「LUNASOL」and 「WWD Beauty」 Introduction of an original smoothie. | SNAP WWD JAPAN.COM


Ms. Yoshiko Kris-Webb. She is the contracted model of 「VERY」.

She asked me to appear to a radio. Sometime I met her at a party. She takes care of me very much.

I love Keiko chan. She is a handsome person and there are cute girls around her.

We got a snap @ the opening party. This composite likes PRIKURA(instant photo).


From an expensive thing to a handy thing, KENZO World which worked of the edge opens.

How about going to visit it on the weekend?


Date:January 28th ~ February 3rd, 2015
Place:Center Park of Shinjuku ISETAN 3rd floor




Official site

Cafe Story ~iPhone Photo Gallery.

Take a pic wiz  iPhone.

Correct them wiz iPhone.


These are my private pic by iPhone.




Outer : ENFOLD
Tops : ZARA
Necklace : TIFFANY T


Official site

【Complete & Concept】 Thank you so much for half a year!

Hi, everyone♡
I’m matsu-you*, an ambassador of Complete and Concept!

There’s only 5days left2014.

I hope the coming year is a wonderful one for everyone.


Well, this blog is the last post as an ambassador of Complete & Concept since June though I’ve sent information from my blog mainly.
I had great experience for the period : visiting a CL shop, Tokyo runway or going for a trip.



Complete & Concept which I use it regularly can wash your CL and keep moisture. This is go-to for your eyes.

Please keep to use it from now.


Thank you so much for half a year♡

There is an information at last.


There are less than 5days for Complete & Concept×rich limited collaboration pouch present deadline which has started on Oct.
If you haven’t applied it, please hurry to a drug store or CL shop.

Please check a pink application seal with Complete or Concept.


For more information below.


Official site

【Complete & Concept】 Last-minute Christmas!

Hi, everyone♡
I’m matsu-you*, an ambassador of Complete and Concept!

The streets are in full Christmas mode.

Illuminations and a Christmas tree are displayed in many places of Tokyo, the Christmas mood has been increasing rapidly.

I’ll share some illuminations I saw these days.

First of all, Blue illumination of Meguro river @Nakameguro.

They are so beautiful.

Meguro river is known as for pink cherry blossoms in spring.

I felt it would become popular as same as spring time.

Next, @Daikanyama Address.

It’s just a carriage decolation.

Cinderella may get off  from there♡

Here is a famous illumination @ Omotesando.

There are so many people every year.

Of course I took pictures.

When I saw something beautiful, shooting.

Illuminations decoration livens up every year and I feel happy with going along the neighborhood.

Finally Christmas’s coming this week.

I guess you go to Christmas parties with your family, friends or co-workers.

Roast chicken, cake, gift exchange♡ I am excited just to have thought.

You have to go to Christmas party after taking care of CL or Color CL. Otherwise you might not be able to enjoy the party because of dry eyes with heating.


I recommend you Complete & Concept.

Especially “double moist” can protect your CL from drying so it’s perfect for winter season.

Let’s go out after taking care of your CL with Complete double moist.
I guess Complete & Concept×rich limited collaboration pouch will help you at Christmas parties.

When you buy Complete or Concept, you can apply for it.

Please find it at a drug store or CL special store♡


There are less than 10days for a deadline.

Hurry up to a drug store!
For more detail, please visit below.


Official site

matsu-you* back to the source



matsu-you* back to the source
I canceled a share interlock of SNS to make it easier to understand.

―about information

― Daily photo diary, selfie, party snap

― Information about my work, Information about blog upload, Share my interest article.
I’m going to write about above mainly.

I’ll enjoy sending you information  based on these 3 + blog. If you haven’t not follow me yet, please do it.



Official site

【Complete & Concept】matsu-you* style eye makeup

Hi, everyone♡
I’m matsu-you*, an ambassador of Complete and Concept!
When I update a selfie on instagram, there are some comments there “Please let me know how to make up matsu-you* style!”.

So, I’d like to show you “matsu-you* style eye makeup” today♡


Before that!

Have you already entered Complete & Concept×rich limited collaboration pouch present?

When you buy Complete & Concept at a drug store or CL special store and apply for it, you can get the one by lottery!

Please check them at a store as you need a pink seal on a product for entry.

For more information, please check it out.

These are my cosmetics.

Unexpectedly is it a little numbers?

For natural, I made light makeup with them.

For a party, I made a heavy / flashy makeup.

I use almost same cosmetics for both situation.

First of all, Before makeup.

It a totally no makeup.

It’s a starting face with only skin care.
If you apply a medical & moisturized lip cream at this stage, can finish makeup with lip gross or lip stick.
In my case, I wear CL before makeup.

Please be careful not to put makeup into your eyes as CL would be dirty.

As it’s hard to wash out cosmetic put on CL with CL care products, be careful.

Especially for eye line, as you line inside the eye lash, it maybe attach CL.

When you remove your makeup, please put out CL at first.

If a makeup remover attach CL, it happens to hurt them.

My nerves were on edge from allergy so skin care is simple at all.

Spray water a little and apply “Egyptian Magic Cream Japan extra version “ a lot. And then apply sun screen over them.

At first, erase shadow under eye a great enemy to beautiful eye area.

Put “YSL RADIANT TOUCH No.2″ on a blemish area and eye area a little , spread them thinly and touch gently.

I don’t put a foundation as my skin is thin and it looks not beautiful in my case.

Then put a concealer thinly instead of a foundation.

I use it as a highlighter on smile lines or shadow and shed light by a lev board effect.

And then, put a baby power a little not to shine. It’s a substitute for powder.

【For makeup base】
・Johnson and Johnson : Baby powder

Eyebrow makeup for clear eyes.

I use only powder as there are a lot of eyebrow though they’re light

Key point is to use a brush same size as eyebrows.

Just swipe them with powder quickly.

That’s all.

It’s a time shortening makeup.

You use a certain amount of powder for a natural makeup and a lot or powder for a heavy makeup.

I make a light thick eyebrows with brown color  for natural finish because a dark black make it heavy.

As I use this brush for decades, it’s not released now. If I lost it, OMG!

It’s good for you to keep a brush suits to your eyebrows.


【For eyebrows 】
・Stila stila brush No.5
・SUSIE powder eyebrow expert 01

It’s finished on the left side.

First, spread a pale shadow on the upper right thinly all over eye whole with fingers.

I use my fingers for eye whole as I can adjust eye shadows little by little .


For under eye area, apply color a little with a thinner chip.

Next, apply a brown color on the left lower along double eyelids line.

FYI, this eye shadow is kind to skin and you can remove them with hot water.

【Eye shadow】
・CARDINALE Baked shiny eyes No. 02
From here, eye line to emphasize eyes.
At first, I’ll introduce my favorite cosmetics.

【For eye line】
・K-palette Real lasting eye liner 24h WP / Super black
・MAJOLICA MAJORUKA jeweling pencil  BK999


A brush type of K-palette can remove makeup with hot water.

I select a waterproof type pencil not to make PANDA eyes as using for an inline.

It’s finished on my right side.


As for my eye lines, I line  to downward direction a little not to up. It can make sweet eyes.


How to line.

At first, line  outer flame of eye line with a brush.


Just like them closely.

Then I fill inside little by little.

I try to line only 1/3 from the end of a black eye not an inner corner of eyes.

If I line all of eyes, double eyelids line disappears and looks them smaller as for my eye shape.

Be careful too much eye makeup!


It’s a little bit heavy make up this time with thin line under eyes about 1/3 from the corner of eyes.

I put inline with a pencil liner upper iris of the eye & both upper and down of inner corner.

Inline upper iris of the eye makes the iris of the eyes bigger.

Please put inline like filling a gap between eye lashes.


Done, eye line~!

In my opinion, I like a retro mood makeup regardless of the trendy like Ms. Mariko Kaga in the days of the teens. So investigated this like eye line with watching her movies.


Then, eyelash curler!

“Kyu, Kyu, Kyu. (tighten, tighten, tighten.)” as caring eyelashes finely.

Be careful not to tight too much.

If you use an eyelash curler not fit to your eye shape, you cannot catch eyelash.

As you find a perfect one, you can enjoy makeup more and more.



At first, use a thin brush mascara which can catch thin eyelash tightly. It’s Clinique’s one.

I don’t remember how many times I repeated it.

I keep it all the time as a stock. Masterpiece.

After put mascara both upper and down eyelash separately and neatly, put Jill Stuart’s mascara over them to make volume.

This mascara smells crystal floral bouquet. I’m fascinated with them with blink.

I recommend it as  MOTE cosmetics (attracted to you cosmetics)♡

Eyelash is important to make eyes beautiful.

Care for your eyelash  on a routine basis not to drop out of.

I care them to be extended.


【For eyelash】
・CLINIQUE   Lash power mascara long wearing formula  Black onyx
・Jill Stuart   Blooming blossom curl lash mascara  #01
・KAI eyelash curler  18R


Done eye makeup!

It’s a little bit heavy than usual as it for shooting and easy to watch.

My regular makeup is more natural.


Upper : After makeup

Down : Before makeup

How is it?
Does an impression change?


【For blush】
・Jill Stuart  ※It was discontinued.


It’s also a blush.

If your cheek looks down, it’s a cause of the older look.

Put your blush on higher position so you look more younger and lively.
Be careful too much color.


So, it’s completed~♡


I wonder if I show you matsu-you* style make up clearly?

My motto of a basic makeup is

“Makeup to suit to my face. Don’t follow a trend.”
I try to keep it in mind.


As  our face parts are different, please use these information as a reference and plus your makeup arrange constantly consult a mirror as you like.



Well as I introduced at the beginning, you can get a cute pouch which you want to bring with cosmetics by lot.


You can get a “Complete & Concept×rich” limited collaboration pouch by lottery.

For more information ↓

※This article is advertorial.


Official site

matsu-you* 16th Anniversary on web!!!

16years ago, today.

I started a web magazine “chelucy” full of “independent fashion, beauty, culture, Kawaii and my favorite items” on November 22, 1998.

Today is the 16th memorial day♡


At the same time,  it’s 16th year since I started using the name called  “matsu-you*”

It’s matsu-you*’s 16th birthday. w

(Yuko Matsumaru is 36years old but matsu-you* is 16years old.w)

Art Director : Yuni Yoshida, Clothes : ANREALAGE

Everybody whom I supported so far.

The various world’s people who got to know recently.

My manager Mitchy and staff of the office who support me all the time.

All web brain have supported me for 16years.

16years ago…..well, even though 5years ago,  nobody pay notice to me as they called me “OTAKU(geek)!”.

I’m invited to various parties or exhibitions and called “fashionista”(I don’t think so myself at all) nowadays.

I feel very grateful in honor.

I’m extremely grateful for their invitation each time.

Thank you very much.



It is 21 years ago that I began a model.

I couldn’t imagine when I was 20years old that “Web” I started 16years ago as my hobby has brought me how wonderful life, encounter and work.


For these 16years…..I moved forward with pushing tall grass aside in a dark as there is no one in front at the same category all the time.
I’m so excited when I think what kind of new thing is waiting after pushing through the new grass in front of me.

There was no blog , SNS and smartphone 16years ago, right?

It was the times when I wrote HTML directly and made a site.w ←Do you understand what I said?

So, I have a policy to write my current feeling and gratitude for everyone on November 22, once a year.

I’m very happy to do that on my 16th years too.

I am grateful about this as well as it is thanks to everyone.

I think I may be inconvenient for you but I’d like to continue to devote myself everyday and share to make you happy “SHIAWA Share”.
Thank you for your cooperation for 17th matsu-you*.

November 22, 2014, matsu-you*



Official site