【Complete & Concept】matsu-you* style eye makeup

Hi, everyone♡
I’m matsu-you*, an ambassador of Complete and Concept!
When I update a selfie on instagram, there are some comments there “Please let me know how to make up matsu-you* style!”.

So, I’d like to show you “matsu-you* style eye makeup” today♡


Before that!

Have you already entered Complete & Concept×rich limited collaboration pouch present?

When you buy Complete & Concept at a drug store or CL special store and apply for it, you can get the one by lottery!

Please check them at a store as you need a pink seal on a product for entry.

For more information, please check it out.

These are my cosmetics.

Unexpectedly is it a little numbers?

For natural, I made light makeup with them.

For a party, I made a heavy / flashy makeup.

I use almost same cosmetics for both situation.

First of all, Before makeup.

It a totally no makeup.

It’s a starting face with only skin care.
If you apply a medical & moisturized lip cream at this stage, can finish makeup with lip gross or lip stick.
In my case, I wear CL before makeup.

Please be careful not to put makeup into your eyes as CL would be dirty.

As it’s hard to wash out cosmetic put on CL with CL care products, be careful.

Especially for eye line, as you line inside the eye lash, it maybe attach CL.

When you remove your makeup, please put out CL at first.

If a makeup remover attach CL, it happens to hurt them.

My nerves were on edge from allergy so skin care is simple at all.

Spray water a little and apply “Egyptian Magic Cream Japan extra version “ a lot. And then apply sun screen over them.

At first, erase shadow under eye a great enemy to beautiful eye area.

Put “YSL RADIANT TOUCH No.2″ on a blemish area and eye area a little , spread them thinly and touch gently.

I don’t put a foundation as my skin is thin and it looks not beautiful in my case.

Then put a concealer thinly instead of a foundation.

I use it as a highlighter on smile lines or shadow and shed light by a lev board effect.

And then, put a baby power a little not to shine. It’s a substitute for powder.

【For makeup base】
・Johnson and Johnson : Baby powder

Eyebrow makeup for clear eyes.

I use only powder as there are a lot of eyebrow though they’re light

Key point is to use a brush same size as eyebrows.

Just swipe them with powder quickly.

That’s all.

It’s a time shortening makeup.

You use a certain amount of powder for a natural makeup and a lot or powder for a heavy makeup.

I make a light thick eyebrows with brown color  for natural finish because a dark black make it heavy.

As I use this brush for decades, it’s not released now. If I lost it, OMG!

It’s good for you to keep a brush suits to your eyebrows.


【For eyebrows 】
・Stila stila brush No.5
・SUSIE powder eyebrow expert 01

It’s finished on the left side.

First, spread a pale shadow on the upper right thinly all over eye whole with fingers.

I use my fingers for eye whole as I can adjust eye shadows little by little .


For under eye area, apply color a little with a thinner chip.

Next, apply a brown color on the left lower along double eyelids line.

FYI, this eye shadow is kind to skin and you can remove them with hot water.

【Eye shadow】
・CARDINALE Baked shiny eyes No. 02
From here, eye line to emphasize eyes.
At first, I’ll introduce my favorite cosmetics.

【For eye line】
・K-palette Real lasting eye liner 24h WP / Super black
・MAJOLICA MAJORUKA jeweling pencil  BK999


A brush type of K-palette can remove makeup with hot water.

I select a waterproof type pencil not to make PANDA eyes as using for an inline.

It’s finished on my right side.


As for my eye lines, I line  to downward direction a little not to up. It can make sweet eyes.


How to line.

At first, line  outer flame of eye line with a brush.


Just like them closely.

Then I fill inside little by little.

I try to line only 1/3 from the end of a black eye not an inner corner of eyes.

If I line all of eyes, double eyelids line disappears and looks them smaller as for my eye shape.

Be careful too much eye makeup!


It’s a little bit heavy make up this time with thin line under eyes about 1/3 from the corner of eyes.

I put inline with a pencil liner upper iris of the eye & both upper and down of inner corner.

Inline upper iris of the eye makes the iris of the eyes bigger.

Please put inline like filling a gap between eye lashes.


Done, eye line~!

In my opinion, I like a retro mood makeup regardless of the trendy like Ms. Mariko Kaga in the days of the teens. So investigated this like eye line with watching her movies.


Then, eyelash curler!

“Kyu, Kyu, Kyu. (tighten, tighten, tighten.)” as caring eyelashes finely.

Be careful not to tight too much.

If you use an eyelash curler not fit to your eye shape, you cannot catch eyelash.

As you find a perfect one, you can enjoy makeup more and more.



At first, use a thin brush mascara which can catch thin eyelash tightly. It’s Clinique’s one.

I don’t remember how many times I repeated it.

I keep it all the time as a stock. Masterpiece.

After put mascara both upper and down eyelash separately and neatly, put Jill Stuart’s mascara over them to make volume.

This mascara smells crystal floral bouquet. I’m fascinated with them with blink.

I recommend it as  MOTE cosmetics (attracted to you cosmetics)♡

Eyelash is important to make eyes beautiful.

Care for your eyelash  on a routine basis not to drop out of.

I care them to be extended.


【For eyelash】
・CLINIQUE   Lash power mascara long wearing formula  Black onyx
・Jill Stuart   Blooming blossom curl lash mascara  #01
・KAI eyelash curler  18R


Done eye makeup!

It’s a little bit heavy than usual as it for shooting and easy to watch.

My regular makeup is more natural.


Upper : After makeup

Down : Before makeup

How is it?
Does an impression change?


【For blush】
・Jill Stuart  ※It was discontinued.


It’s also a blush.

If your cheek looks down, it’s a cause of the older look.

Put your blush on higher position so you look more younger and lively.
Be careful too much color.


So, it’s completed~♡


I wonder if I show you matsu-you* style make up clearly?

My motto of a basic makeup is

“Makeup to suit to my face. Don’t follow a trend.”
I try to keep it in mind.


As  our face parts are different, please use these information as a reference and plus your makeup arrange constantly consult a mirror as you like.



Well as I introduced at the beginning, you can get a cute pouch which you want to bring with cosmetics by lot.


You can get a “Complete & Concept×rich” limited collaboration pouch by lottery.

For more information ↓

※This article is advertorial.


Official site

matsu-you* 16th Anniversary on web!!!

16years ago, today.

I started a web magazine “chelucy” full of “independent fashion, beauty, culture, Kawaii and my favorite items” on November 22, 1998.

Today is the 16th memorial day♡


At the same time,  it’s 16th year since I started using the name called  “matsu-you*”

It’s matsu-you*’s 16th birthday. w

(Yuko Matsumaru is 36years old but matsu-you* is 16years old.w)

Art Director : Yuni Yoshida, Clothes : ANREALAGE

Everybody whom I supported so far.

The various world’s people who got to know recently.

My manager Mitchy and staff of the office who support me all the time.

All web brain have supported me for 16years.

16years ago…..well, even though 5years ago,  nobody pay notice to me as they called me “OTAKU(geek)!”.

I’m invited to various parties or exhibitions and called “fashionista”(I don’t think so myself at all) nowadays.

I feel very grateful in honor.

I’m extremely grateful for their invitation each time.

Thank you very much.



It is 21 years ago that I began a model.

I couldn’t imagine when I was 20years old that “Web” I started 16years ago as my hobby has brought me how wonderful life, encounter and work.


For these 16years…..I moved forward with pushing tall grass aside in a dark as there is no one in front at the same category all the time.
I’m so excited when I think what kind of new thing is waiting after pushing through the new grass in front of me.

There was no blog , SNS and smartphone 16years ago, right?

It was the times when I wrote HTML directly and made a site.w ←Do you understand what I said?

So, I have a policy to write my current feeling and gratitude for everyone on November 22, once a year.

I’m very happy to do that on my 16th years too.

I am grateful about this as well as it is thanks to everyone.

I think I may be inconvenient for you but I’d like to continue to devote myself everyday and share to make you happy “SHIAWA Share”.
Thank you for your cooperation for 17th matsu-you*.

November 22, 2014, matsu-you*



Official site


I went to “MARNI” POP UP STORE @Shinjuku ISETAN which has just started today.

This POP UP STORE has bags and leather items.

It will be open for an only limited time until 25th.

They sell the new products as a presale; 2015 RESORT COLLECTION bags, leather items, new items with an iconic archive pattern “CANDLESTICK” seen at 2015 SS collection.

This is my favorite.

This is a clutch bag but it could be a handbag as there is a belt.

I became to want this lady chic “SCULPTURE”.

It’s of good quality.

You can customize this bow-tie necklace attached a pin.

I found a trunk shaped key chains.

When you buy something there during the period, you can choose a limited wrapping paper from 8types and get a wrapping service as a benefit.

<term of limitation> Nov 19th.(Wed)~25th(Tue)
<place> ISETAN Shinjuku store, main tower 1F “The stage”



Official site

I went to 【Complete & Concept】eye city.

Hi, everyone♡
I’m matsu-you*, an ambassador of Complete and Concept!
Today I came to Shiki city of Saitama to buy some colored contact lens.

Here is  eye city @Marui Shiki store.

There are many CL and colored CL at the store.

I’d like to select my favorite colored CL.

There are various colors and styles so I’m wondering.

My hair color is black now but I wanted to try a beautiful blue colored CL when I had a blond hair.
Cause  blue  is my favorite color!

It’s hard not to choose green or grey one.

I chose a sepia brown CL to suit to my eye color this time.

If you change eye colors depends on a season, fashion or hair style, fashionable grade becomes up.

You need this item to keep clean the colored CL.

It’s the “Complete”.

Our eyes are easy to become dry because of a heating or drying of air during winter.

Please keep your CL or colored CL clean with the Complete.

Ms. Yokoyama (a staff or eye city @Marui Shiki store) teach me for successful selecting CL.


The successful point is

to understand why you use CL.
You would select CL, colored CL. hard CL depends on your utilization purpose.

Moreover it’s important for you to see an eye doctor to select the perfect CL.

At the last, Ms. Yokoyama chose me the best CL.

She recommended me a brown CL from my eye color and karma.

I’ve done a good select, right!?

I obtained endorsement from a professional.

We had a ceremonial photo with store staff who’d cared me to buy colored CL.

They cared me politely so I enjoyed shopping.

Thank you for your help♡

When you buy a new CL or Complete & Concept, please visit neighbor eye city!At the end, There are two information of campaign!
When you buy anything at eye city during Nov and apply the campaign, you can get 「Nestle  Nestle Espresso coffee makerー」,「The Funtail British lam wool blanket」or「JOURNAL STANDARD KLETTERWERKS back pack」 as a numbers of users NO.1 thanks campaign.

※TIMES-CURRENT, Inc.:By a result of field-survey the store people bought CL most recent one year in 「field-survey about the CL purchase shop (2014, May)」You can buy CL and get a goods to enjoy fashionable winter.
For more information, please check eye city’s special website!
◆eye city monthly campaign of Nov.

Additionally there is a campaign now! When you buy Complete & Concept at a drug store or CL special store, get a “Complete & Concept×rich” limited collaboration pouch by lottery!
For more information, please check the campaign website!


※This article is advertorial.


Official site

【Complete & Concept】Let’s take a travel size in vacation!

Hi, everyone♡
I’m matsu-you*, an ambassador of AMO” complete and concept!
It’s already the last half of October. I had a late summer vacation and went to vacation to the Langkawi island in Malaysia. It was an Asian resort in a while! I was really looking forward to it. To the Langkawi island, change an airplane; the air travel of approximately approximately 11 hours.
I have many occasion to visit foreign countries on business not only in Japan. My handy item is the complete & concept’s travel bottle. During a flight it was dry so I need a care for throat and eyes to keep my eyes clean! I got the complete & concept’s travel size so I put off my color contacts and wore my glasses or sunnies. You can bring this complete & concept inside a in-flight size poach into an flight as it’s a travel size.  It’s important for me a jet setter “carry on”.


As to travel! There is a campaign you can get a cute poach for travel bottle! When you buy Complete & Concept and apply it, you can get a collaboration poach with “rich”.
Get the information below.↓

Thanks to Complete & Concept. There is no lens drying or sticking. I could be relaxed  at the time of transit.

FYI, there is the differences of a tap water quality abroad. So please make a natural dry a lens case after cleaning with Concept neatly.

As soon as arrived at Langkawi island, I put on my color contact lenses. Let’s Go! I feel so good with its moist.

I got a taxi from an airport to a hotel.
The hotel I choose this time is Casa Del Mar Hotel.

Anyway, I got very good word of mouth. A married couple one know recommended me and then got a ticket and booked a hotel for me.

This hotel got “Travelers choice award  2014″. Soooo wonderful.

Each room was  separated and has a garden. When you leave an entrance, on the BEACH!!!  Wow~! I really felt like it’s on my vacation.

This is a room I stayed at.

How wonderful is it?

I became hyper as I can feel on my vacation time with a large and beautiful room♡

So, some out from the door and let’s go to the beach!

A blue sky goes out of the break in the clouds. It was a moderate weather.

Immediately changed into a swim wear, Let’s VACATION♡

I love swimming in a sea so I’ve stayed on a beach and enjoy for 3days.

Just swimming , sleeping, playing or drinking!

I tried a jet ski first time though there is no photo.

My eyes may be tired because of sun and sea wind.

I’ve been aware of eyes care carefully with wearing sunnies.

Thank you Complete & Concept. I used them at night.

Well, after watching a beautiful sunset….

1st day dinner @「Orkid Ria Seafood Restaurant」

I had got their good reputation from various places, so I visited there.

As to taste, It’s good for me. It was good but dynamic. A lobster was delicious.

On the 2nd day. It was raining during the morning. I kept sleeping until noon, got a brunch and then went to a Spa.

After soaking a food bath filled with resort like flowers, I got an oil massage for full body with a fever grass oil. Feel so good~♡

Coming back to a hotel, it became sunny! I enjoyed beach time a lot.

At night I went to  「The Cliff Restaurant & Bar」 my instagram follower let me know this restaurant.


It is on the sea. I felt so good. You can see a beautiful sunset from there. They were matsu-you*desired taste! I do recommend you this restaurant. Their BAR was also great.


Well, on the 3rd day!

Actually these 3days would be rain from a weather forecast.

“Shine for all days”.
I causes the weather to become sunny – Sunny girl. Clear-cut victory!


On the 3rd day, I went into a sea. VACATION!

I got this one piece at the shop stopped by last night. I can layer swim wear easily. I selected a pink contrast favorably with a blue sky.

I tried a parasailling first time too! The view was so beautiful as if I flied in the sky! I could enjoyed it even as acrophobia!! Surprise.

The last day dinner @ on the beach at a hotel.

I looked at the sea of Lankawi island  it’s becoming dark while watching sunset. It was awesome sunset.

After getting dark it was so romantic , you know?

As to this hotel, both breakfast and lunch was great but the best one is the beach restaurant. It was super! I thought I should have dinner here for 3days. Moreover the price is not so expensive. I really recommend it. If you’re looking for a restaurant, you should visit!

At that night, it was a beautiful full moon. It was an eclipse of moon in Tokyo.

I watched a full moon laying on the beach.

After dinner,I went to downtown to get souvenirs…..but mots of shops had already closed. It was too late. ONG. I came across a street live. Security is not poor and there are many happy people there. So it’s safety for woman unless alone.


I brought 2weeks color CL and Complete travel size for this journey. There are many burden for eyes because of sunshine, slipping into a sea, at the airplane etc….

For a skin care time at night, I put off CL and care for them with Complete neatly. It made my eyes keep clean.

On the 4th day!

I woke up early, got breakfast and then went to a airport.

Back to Japan.

It was also sunny day at the last day. I got nice weather whole days.

Let’s get back to Japan~.


FYI, I got “Sea cucumber soap” for my friends. These sea cucumber extract good for skin. It’s a local product. This label has a strong impact, isn’t it?

It was a private summer vacation but I could experience both these products and a duty of ambassador.
I do recommend a travel size Complete for color CL user ♡

※This article is advertorial.



Official site

“Comptoir des Cotonniers” Mademoiselle Plume -City Angels-

My duty as an ambassador for a brand from Paris, ” Comptoir des Cotonniers”.

I had an Fashion Shooting for an offer again from Paris.

The theme,”Ready to join the gang Mademoiselle Plume?”
We had a shooting, and made a photo story. The image is about the girl’s gang “City Angels”.
Mademoiselle Plume is a light weight and warm down jacket. A very popular series from “Comptoir des Cotonniers”.

That’s what is featured this time.

This is a campaign movie, shot by photographer Tommy Ton.


This time, since the image was a girls gang “City Angels”, I used several models fully coordinated.

Because of being the only ambassador from Japan, I made the three of us “City Angels” with a Japanese dolly image with black hair and straight cut short bangs.

For models, I had Riangel who works as an intern at a popular select shop “Faline” in Harajuku and Izumi who also works as a VJ.

For our photographer, I had Takumi Shinoda who always takes fabulous photos to take our photos.

And now to start my photo image!

The weather is getting quite cold in Tokyo.

The Tokyo “City Angels” from Mademoiselle Plume is different in each of their own way.

The feeling of the Mademoiselle Plume jacket is light and comfortable.

It’s almost like, lightly jumping in the city.

The jacket is made slim, so it gives you a slender look. And it also gives you a fascinated warm feeling.

Lastly, a fabulous message from the ambassador for “Comptoir des Cotonniers”
“Let’s all enter in the Comptoir des Cotonniers contest!”
All you have to do is just take a “girl’s gang” photo. Use the hashtag #MademoisellePlume and upload the photo on Instagram.
The winner gets a chance to win one of the ten Mademoiselle Plume jacket.
The deadline for the contest is October 29!

Everyone Please Challenge!

Plume 1, Plume matsu-you*, Plume 3

“Comptoir des Cotonniers”

Official site

H-E-L-P ~How we Enjoy the Life with Pets~

Do you have any pets?




This campaign proposes the pleasant life with the pet and listen to “HELP” of the pet.

Except me, really famous people join this campaign and the movie get to everyone’s heart.


We hope that the number of an unhappy pet would be decreased as we live with “listening to HELP of the pet” and recognize the reality since childhood. I joined this movie (do what I could) by Ms. Miu Sakamoto’s appeal for.


Wiz foony.

I was so happy to see my & foony’s name on the credit.



~For a happy life with your pet~
The opening event will be held to let many people know H-E-L-P campaign.

Please feel “H-E-L-P” of pets of all of you each and deepen a horizontal connection with people sharing thought.

At night, a live stage and a pleasant chatting party with guests will be held. (charged)


Schedule: Sep. 20th , 2014 (Sat)
Place:multipurpose space “umu” @Roppongi hills
event deatil / http://www.h-e-l-p.jp

Please visit the event.

・H-E-L-P ~How we Enjoy the Life with Pets~





Official site


On September 10, 2014 Wednesday, “Chloe” released a new fragrance. “Chloe LOVE STORY”

The bridge “Pont des Arts” over the Seine river is famous for lovers to padlock their everlasting love. The design of the “Chloe LOVE STORY” bottle is the image of this padlock.

The scent is fresh, sexy and floral, using neroli and orange blossoms. The image is feminine like the Madagascar jasmine.

I was given an offer for a collaboration with Chloe. Chloe asked me to make a photo story to illustrate a lovely step of the love story: The 1st date.

And I made one…… Matsu-you style.

Thanks to photographer Takumi Shinoda and model Motoharu Miwa, the creation turned out fabulous. So, I’ve decided to introduce other cuts from the shoot which wasn’t used.

matsu-you*’s Chloe LOVE STORY

Thinking of him every second, every moment
Until I can be with him, he is always living in my mind.

Because I can’t see him for a long time…
When I do, my happiness is irreplaceable.

Take me away from this world.

I wish we could be together forever.

Lock our love padlocks, and promise for an everlasting love.


Photographer : Takumi Shinoda
model : matsu-you*, Motoharu Miwa

Thanks to photographer Takumi Shinoda and model Motoharu Miwa, the creation turned out fabulous. So, I’ve decided to introduce other cuts from the shoot which wasn’t used.

I am very grateful to them.

“Chloe LOVE STORY” EAU DE PARFUM. Now in stores from September 10, 2014.
A charming bottle full of LOVE.
Please try the beautiful scent.

30 ml 7900 yen+tax
50 ml 10,500 yen+tax
75 ml 13,500 yen+tax

Chloe LOVE STORY Shower Gel 200 ml 5600 yen+tax
Chloe LOVE STORY Body Lotion 200 ml 6600 yen+tax



Official site

“complete and concept” an infiltration report to Tokyo Runway!

Hi, everyone♡
I’m matsu-you*, an ambassador of AMO” complete and concept!


A complete series is a soft CL care product which can be wash, rinse, sterilize, preserve and remove the protein.

A One step of “Concepot series” is a simple care; only you put a disinfectant solution and neutralizing solution.
It can decontaminate CL during your sleeping.

As a dirt with CL may cause trouble, I’d like you to care of CL care.



It’s past 2months since I became an ambassador.

I became to study and care of eyes health to give you various information.

I visit “Tokyo Runway” for coverage on last Sunday. “complete and concept” image charactorchay chan and Imai Hana chan came on stage.

chay chan came on a show as a model and artist. She sang on a stage. She looked lively and happy. Cute♡

As for Imai Hana chan, it was her 2nd time Tokyo Runway stage. She was panache and cool!

At AMO Japan booth, they had a popularity vote of the original poach collaboration with a famous fashion brand “rich”!

A pouch elected as a No.1 will be a next show’s prize .

Which one will be got a prize?

I vote one.

Then, I unveil it!

Here is the No.1 poach is ♡

A cute big pink flower printed one became No.1!

Please get the one as a campaign will be start from Oct 20th (Mon)♡


There was a panel like this.

It’s a photo spot like “I may become an AD!”.

I tried it.

During a show, chay chan and Imai Hana chan each one’s talk show were held.

Many fan gathered there♡


Their fan have rare chance to see them in a close range so there was so many fan and grooved.

They are companionable to fan, cheerful and cute. Their talk is because of their loved character.


Let’s care of your CL with complete and concet♡


※This article is advertorial.




Official site

I was assigned to be an ambassador of “Comptoir des Cotonniers”


Four ambassadors from Paris,

One ambassadors from U.S.A.

and then one from Japan……it’s me!

It’s a great honor.

Thank you very much!


During 2014, I’ll join their collaboration promotion activities in global.

Only in this year

・Special Movie “How to pronounce”
“Nouvelle Vague and sixties”
・Tailor day

I’ve joined these 3 promotion activities.

I could spend very happy days at the exhibition at Paris in spring.

If you’re looking for a simple chic clothes like a parisienne for example; trench coat or a  leather jacket, please visit “Comptoir des Cotonniers”.


I recommend you a cute underwear of their sister brand “PRINCESS TAMTAM”.


I have been using their short pants and riders jacket.

As it’s getting be colder, it’s time to wear them♡

Have fun with matsu-you* and “Comptoir des Cotonniers”collaboration during 2014!





Official site