By MatsumaruY November 28, 2013
I participated an international collaboration project SONIA RYKIEL and bloggers.
The theme is 「Christmas in Rykiel」
There are a lot of glittering cherry motif in the black world of the movie.
The item I selected is a cherry pattern large knit “PULL MANCHES LONGUES EN MOHAIR, MAILLE RÉSILLE DEVANT AVEC MOTIF INTARSIA” which is appeared in the movie. It’s soft and warm.
I like woman wears oversized clothe as it’s Kawaii.
I added “POCHETTE ZIPPÉE GRAND MODÈLE EN CUIR AGNEAU ET MAILLE LUREX” with glittering lame like this movie as a clutch bag.
As it’s time to Christmas, I wear a red flat shoes and a used pink skirt. It’s a bit retro girly style
This blush is a deep pink match Cherries.
Which cherries do you like?
By MatsumaruY November 22, 2013
It was Nov 22th, 1998 to start the transmission of information in web.
Today is just the 15th year anniversary.
I was a model appears for an advertisement (CM or company poster) mainly at that time. Of course, the clients were big companies so the indispensable prerequisites were; there is a feeling of cleanliness as much as possible, it is easy to take on a company style, the personality is not too strong. I was able to come across much good work. For good of ill, I didn’t have my personality.
Because of my previous boyfriend in 19 years old I had another face of “Love movie, Love subculture”. As he lived in Shimokitazawa, I became to like something retro and maniac.
So gradually I was getting frustrated with me plays “neat and tidy girl”. “This is not the real I!” like a teenager. I loved used cloth, old movies, Kawaii items and so on…the conclusion I brought was
「Let’s make a free paper！」
But to do that,
money, time, energy, people to deliver …..
I needed various things.
I asked a makeup artist with work advice for that,
“Do you know HP? How about try it? Everybody can watch your HP on PC all over the world!”
“What is internet? What is HP?”
On that day, immediately I got my parents’ permission to buy PC with my deposit then got my PC on the way to home.I told a store staff “I want to create my HP.” I bought a special soft for that and signed up for internet provider.At that time, it was not an unmeter so I used PC a lot through the night.I used to put on PC and put off just pushing a button, If I express my PC level.
Finally I finished with whole 3days. This is a magazine like website which makes user fun as a magazine reader「chelucy ～magazine style HP!」
There is an episode to think now myself that it is unbelievable. It was a time nobody knows SEO and there was not Google. I searched 「chelucy」 on Yahoo! If anyone had already used. As I looked 「chelucy」 was entirely original and the design was cute, so I decided the name of my HP and spelling. (In fact, the pronunciation is a little bit different.)
I decided my HP’s name so Start!
“A Chief editor Yuko Matsumaru” clips Fashion、Music、Culture、Column out in an original glance for a world girl. It was similar to present Fashion blogger style.
First, I ego searched with my real name Yuko Matsumaru for creating website.
As I’d appeared on TV or movies besides CM, I was defined as “new face idol” on the internet. This is bad!
Obviously there was no girl in the internet world. If there, it was only a sexy idol and internet material. I realized that there were possibility to make gather men who knows “Yuko Matsumaru” not girls as there were merely website like 「chelucy～magazine style HP!」.
How to gather up girls whom there is in a few in the internet world
・The owner is a normal girl
・It should be for girls obviously men hesitate to visit the website!
So I changed my name from “Yuko Matsumaru” to “matsuyou”.（※I renamed to matsu-you* because of onomancy later.）After settling it as a girls site, I released real name.
At the beginning, there were 3members in chelucy.
Editor in chief, designer, photographer, styling：matsuyou*
styling, illustration, model：my best friend YOSHIKEI
model：my sister MIZUTAMA
It was 10years ago I became alone and came to do all it via the directional difference of the member and marriage delivery. Blog has just appeared in Japan.I left the name of chelucy and changed update by HTML tag to blog.Since then, I started modeling by myself.
Various things happened as I can hardly write it here.
The number of Twitter’s follower increased at a burst, AHIRUGUCHI became popular, became to be called Blogger matsu-you*.Everything was miracle experience for me as I didn’t expect at all.Just as keep going, naturally everything matched at the some points.I just keep doing the same thing. It’s an interesting life.
When I was 20years old, I thought “I will act a role of mother around 35.” “I will have a baby.”In Japanese culture young women are supposed to be better. So it’s getting been hard for us to survive in that situation. So I didn’t expect who I am today.I work with foreign countries, cool or Kawaii media, TV and advertisement. Sometimes I have an invitation from party. I offer a comment to my favorite movies!I have thought that I shouldn’t express my identity if I would. I couldn’t imagine that I can work armed with my identity 15years ago..
I thought many people knew me recently, I wrote about my 15yearssimply.
I think that everybody whom I supported entirely contributes to the fact that I was able to continue only this for a long time.
Thank you always!
Nobody knows what happens in our life.That’s why life is interesting!I really think so because of you.
I want to continue being such a person who is told like this..
Well, what would I do in 20th anniversary?
I am really looking forward to that from now on.
Nov. 22th, 2013 matsu-you*
I uploaded graphics I ‘d created in 2000.
I can feel youth and impetus from them as these quality is low.It’s nostalgic.
By MatsumaruY November 14, 2013
Today Nov. 14th, it’s released!
I went to One night pop up store that “ISABEL MARANT POUR H&M” of the series sold out already went earlier♡
This party’s aim is to gather fashionista to let them enjoy shopping! 「suede boots 24,990yen」which I wanted were sold out immediately….
These items I wore
・Fine knit tops 4,990yen
・Jacquard skirt 7,990yen
I wore three items for Party.
I coordinated this styling by myself.
bag : RIKA
shoes : UGG
With “Hiromi・Fukami” who love Fahion. I often saw them at Party.♡
I was moved to know Fukami cyan reads my blog! I was so happy as they have the image of Love Fashion. Thank you♡
The other HAPPY GIRL is Tabasa who is PR of “MONKI” H&M ‘s sister brand！
We became friend recently. I recommend PC case and iPad case the best at MONKI . Low price！
With ena cyan who is a GLAM Blogger and photographer.
She is super busy as she makes medium by herself.
As I go to parties alone, I feel at ease as finding her there.
Oh, my sisterーーー！
Then enjoyed shopping！
With Gunji san (VOGUEgirl), ena cyan, Rie cyan(assistant).
I bought a reversible bommer jacket 14,990yen.
This exclusive shopper is cute～, right?
Then！ 『GINZA』‘s current editor Nakajima san
Actually she edited my 2books so she is a fellow soldier.
After putting together these 2 books, she became an editor in chief of GINZA.
I add up current GINZA’s good sales as Originally, her imagination and ideas so extraordinary.
The guy wearing glasses is Hirasawa kun of「RIKA」Amsterdam’s brand.
My clutch was RIKA！ I love RIKA. I bought a big knit.
There is a star on elbows. It’s really Kawaii.
Finally, I kept drinking with these members till the last.
Actually I tried to get a fringe boots waiting in line since morning. I couldn’t get itーーーー. So sad.
By MatsumaruY November 11, 2013
I attended an international project of Comptoir des Cotonniers and bloggers as an Asian representative.
The theme I gave is
“To suggest a styling “Tokyo’s morning and night” utilizing a reversible by gif animation.”
With a light, smart reversible down jacket “Mademoiselle Plume Biker”
The spot I choose first was HACHIKOH！
I wore a black/blue one.
A black style taking out a biker outer material in the morning.
It can make an adult look wearing a one piece inside.
A knit hat and red scarf at night.
It gives you a casual impression with a blue boxer shape design on back side. I was conscious of tricolor a little with red and blue.
Next, my nabe too, Shibuya Scramble Intersection！
With bag at daytime, without scarf at night. The coordinate is same through the day with one down jacket. You can mix-and-match this down jacket by different accessories.
And then, at last, In the roof you can overlook Shinjuku town.
This is a gunmetal/black one.
This gunmetal color seems like grey so you may feel it’s same as another one. I recommend you want to make a monotone coordinate with both side design the best. This is my fav.
You can bring it with an accompanying small bag and also it can be compact by folding. So recommend you want to protect against the cold weather with fashionable styling!
As I want to wear a trench coat all year long, I wear it inside a trench coat.
Special Thanks! Tetsuya Chihara(lemonlife)
By MatsumaruY October 08, 2013
Do you know My Little Box？
It’s a surprise Box packed special beauty products, fun items and Kawaii monthly.
This BOX has theme monthly so this month’s is 「Parisienne」.
It’s packed with a lot of esprit of Paris from Parisienne.
The first thing the ladies who are looking for “My Little Box” do is.
To open the BOX and untie a ribbon while being excited♡
Every time I open the BOX which the staffs pack items with caution.
The excitement and pressure.
You can be happy if I got a present from your lover or friends.
On this post card
「The air of Paris moistensyour heart forever」
Victor-Marie Hugo’s word.
I felt like it moistened Tokyo’s air getting be cold and dry.
How great the power of word！
The contents of My Little Box you curious is here
・petite magazine「MY LITTLE WORLD」
→The contents exist of Parisenne’s fashion, beauty, cooking, interview, and then wonderful Paris’ photos. There is advice about this BOX’s contents so it will be well worth reading. I recommend the people who like Paris special topic books.
・Post cards by Japanese illustrator KANAKO san
・COMPTOIR DES COTONNIERS’s leather bracelet （with bag）
・A soft material original stole with Pari’s motif
・KANAKO san’s Parisenne seal
→A die-cutting for cooking. It makes the Eiffel Tower on a toast.
・4petit size beauty products in the original drawstring bag
→Lancom Genefique advanced, Genefique eye serum light pearl, Guerlain La petite robe noire eau de toilette, GIVENCHY Noir couture waterproof
This booster serum is really great.
I was surprised at Japanese’s creation because the illustration were really parisenne.
We are looking forward to My Little Box monthly arrived with wonderful theme.
Why I wrote a blog about it well?
Yes, I’m planning to join this BOX from Dec.
As I’ll go to Paris on business next month, I’ll visit My Little Box’s office.
If you want to order My Little Box as you’re interested in, please check out the official site at first.
By MatsumaruY October 07, 2013
I appear regularly on MXTV’s new program「weekend Hips」（Every Saturday at 11:00）as MC！
The main MC is Mr. Chris Peppler.
The assistant is Ms. Yuna Kawaguchi.
We broadcasted an opening from the outside of the studio in front of Soramachi in a small rain.
Mr. Chris is very “Chris Peppler”!
He is quick in thinking and professional MC. I really respect him.
I hope I’ll be able to talk well.
Actually this is the first time to appear on TV for Yuna cyan!
As she’s grown up overseas, she has a lot of guts.
She can speak English better than Japanese. She is natural, cute and is a character.
I look forward her future growth～.
Umm, I haven’t been MC for a long time except live program Ustream. When was the last time?
Though I have some experience, I have to devote myself.
Well, It was a TV appearance after a long time. It is fun after all.
The first time guest was photographer Mr. Lesslie Kee.
Recently I met him through our friend and joined his work as a model with my sister.
He came this time to announce his work or information. He gingered up our program.
During the program, I asked him “Please take a photo of program performers and artist photos!” I forced him to do.
Kind Lesslie willingly complied and took photo a lot on the scene. Thank you.
So, that’s it. I spent the first time in a mad rush but actually we rehearsed star 1min 30sec ago.
I thought staff’s unity power is the murderous to create the program. I’m sure these staff can make this program more attractive.
I ask for your kind cooperation, Chris san, Yuna cyan and all staffs!
Please watch the program on TV if you could as this is TOKYO local. You can record it too!
Then, you can come to watch the program at the studio so please step by us when you visit TOKYO SKYTREE.
By MatsumaruY October 04, 2013
With this blurb 「You can open an online store surprisingly easy with the shortest 2mins」, web service 「STORES.jp」 which anyone can won their shop when they want to sell items casually. I joined it as an associate producer.
I write my column on this official site twice a month.
・matsu-you *STORES.jp column Vol.01
↑At first, I wrote about my enthusiasm why I wanted to join STORES and my recommend. This is a must-watch for anyone want to sell clothes or open your shop easy by yourself!
Upon joining STORES, I opened my shop
As I put up my items on PASS THE BＡTON（there are some items still now）before, I sell my clothes on STORES.jp from now and on.
【matsu-you*’s STORES.jp＊shopping privilege】
・I will pay for the postage if you buy 10,000yen and more!（Except the isolated island and overseas. Sorry.）
・As an opening cerebrating, A pink campus bag with 「matsu-you* closet♡」 logo presented to the first two hundred arrivals!
It’s super easy to open your site, I think. If you were interested in that, please try it. Let’s enjoy STORES.jp.
By MatsumaruY September 26, 2013
“LONGCHAMP” has a worldwide photo contest from Sep.23rd to Oct. 6th. The brand is famous for their corroboration with Kate Moss and Jeremy Scott.
Longchamp Autumn 2013 Campaign movie’s theme is『Bigger Than Life』.
People around the world got inspiration from the movie, made use of perspective and then update their photos on Instagram with theme「BiggerThanYourCity」.Judges choose five prizewinners from that. The prizewinners will receive “CARMIN BALZANE Bag” from 2013 A/W collection.
I got an invitation so I participated in “blogger category, representative from Japan”.
Is this a prohibited strategy？！
I got a shooting at TOBU World Square.
This is an idea game and also I got a permission beforehand
I did use the perspective.
Special Thanks! Tetsuya Chihara(lemonlife)
FYI, I use this bag on the photo regularly in my private. LONGCHAMP’s “QUADRI”. It’s so light. This is my favorite.
Please try to update your photos on instagram and get this bag!
The result of the contest was announced in the middle of Oct, and my photos won “The most beautiful photos”! Thank you, everybody
By MatsumaruY September 18, 2013
It will be on sale on Sep. 19th (Thu) evening.
（※The particular time has not be settle now. Sorry。。。）
＊Message from matsu-you＊
Clothes , shoes and accessories – they have been waiting for their chance in my closet.
As I have only one body, they merely had chance to appear.
This time, I had a chance to a collaboration with 「PASS THE BATON」, many my collection went to their new owners.
I guess they are happy to be with new owners.
I got some message from their buyers.
Thank you so much!
This is a wonderful shop which ties the baton of the heart with a person and the person.
This is the final “PASS THE BATON×matsu-you*.
I think I will put some items on there little by little.
If you feel something click inside you, it’s a destiny.
From matsu-you*’s closet
To your closet.
I hope my precious items would be transmitted by word of mouth.
I put many Kawaii items on there this time, please get some♡
Though this is the final “PASS THE BATON×matsu-you*, I think I would put some antique goods on PASS THE BATON individually not as a special topic.
I’m preparing for giving you my clothes on the another opportunity so I’ll inform you when I’m ready.
But, there is no same item!
If you feel something in your heart, it’s a destiny.
I hope you may have a wonderful encounter.
By MatsumaruY September 11, 2013
The representative of the Japanese Kawaii icon is Hello Kitty!
I went to 「SANRIO EXPO 2013」 which are hold twice a year by SANRIO take out many Kawaii character at the head of Hello Kitty!
He was the winner at the mid-term of a character general election so he is called “Sashiko chan(Ms. Rino Sashihara)” at SANRIO.
When you prepare a base and put your fingers into there, they are hold and printed on your nail with inkjet printer ink. Its stay real and Kawaii! It’s so soft seal don’t have.
When I hold it, Hello Kitty comes out the best position. It’s calculated.
The price was relatively rather cheap, too. I want this one.
“Mr. Men Little Miss”corner.
Though there are 86 kinds of character, each has their stories. They give both kids and adults a wake-up call.
And then, I found 「Tabekyara (Food characters )general election」
The winner can be a major debut.
The most popular character at expo was 「Gudetama」.
As I could get my best favorite character’s clear file, Gudetamas were sold out! I got my 2nd favorite one「KIRIMI chan」.
Gudetama, keep going！！！！
SANRIO, they are really Kawaii.
I got Kawaii power a lot!
I do my best for Hello Kitty♡
※Photography was prohibited in the exhibition, but I had permission.