【FNO】American Eagle Fashion show~broadcast an event live exclusively! by matsu-you*

A shopping event sponsered by 「VOGUE」 “FASHION’S NIGHT OUT 2015 ※abbr,:FNO” will be held on September 12th (Sat), 2015.


In Tokyo, mainly each shops of Omotesando, Aoyama, Harajyuku become a main force. They hold various events. matsu-you* is going to join them.





On that day, USA famous jeans brand  「American Eagle」 will put on a fashion show 「AEO LIVE YOUR LIFE COLLECTION」  at the stairsteps of TOKYU PLAZA OMOTESANDO HARAJUKU entrance.

matsu-you* broadcast an event live exclusively this show by Periscope!

as special guests of the show

These people will appear as a model

Ms. Nicole Ishii, Ms. Hana Imai, Ms. Nonoka Ono, Ms. MOnika Sahara, Ms. Juliana Minato, JOY, Mr. Masakiyo Maezono, Mr. Dyki Miyagi and a professional act group HIDALI (they have charge of performance and act).
Moreover, commons applied for American Eagle campaign will appear on runway as a model.

American Eagle started business on 1977 so the number of all models are 77.

All 77models will appear on runway wearing denim definitely.



And then…


I matsu-you* is going to join this fashion show as one of these 77models.

Also I will periscope as walking on runway.

I’d like to share a feeling of model to viewers.
I’ll get bashful so much.
I’m not a show model. It’s since  a high school days.


On that day, only media interview will be accepted and commons can’t come in there. Instead of that, matsu-you* will broad cast this event live by Periscope. You can watch the show instantaneously.


American Eagle is famous as an America’s favorite jeans brand.

You can watch77 great individually denim coordinates.

Please refer to A/W fashion.


The show will start at 18:30 and it takes 15mins.

If you follow matsu-you* by Periscope, you’ll be notified by push notification when the show starts.

At the beginning of the show, Twitter notice that by tweet so you can watch it by PC browser.


How about shopping after watching the show by Periscope from your smart phone if you find your favorite items on that day?

American Eagle is cost-effective and their fabric is comfortable. I’d love to let everybody know them on this occasion.

My recommendation is a boots-cut denim. And a soft material T-shirt. My manager wears it. There are wide variety of size for men.




Please check matsu-you*’s Periscope on September 12th (Sat) from 18:30.


If you don’t understand Periscope, please read a digital book Mr. Masato Kogure and matsu-you* collective writing 「enjoy now!  Periscope 」.





Official site


matsu-you* was assigned to be SEIBU/SOGO special navigator~「@his closet」photo contest in session!

matsu-you* appears at SEIBU/SOGO autumun fashion campaign special site as a special navigator.




You can watch my ordinary clothes with my styling and shooting.

And also I was in a very cute movie.




Though a fashion trend is casually comfortable /relax mood, this autumn trend  to attract  attention is mannish style like a  sleeveless item ,wide bottoms and  loose big silhouette.


SEBU/SOGO named the style that enhanced cool as well as femininity “NEO MANNISH (neo-mannish)” by adopting a mannish style.

They hold 「@his closet」 photo contest which we post our coordinate pics too.


As you feel like “I borrow items from my BF’s closet”, try to wear a gilet, felt-hat and mannish taste shoes. Then you can apply for this contest  through  instagram or Twitter with a hashtag 「#his_closet」 until September 7th (Mon).




I used to be CM model for a long time after a magazine model for 1year.

It was really happy for me to join a fashion movie.

I love this year’s trend “border-less fashion” personally so I enjoyed this work since the fitting clothes.


「@his closet」 I proposed this time is the style

“share clothes with your partner”.



hang up women’s clothes like a one-piece and dress from left and then do men’s clothes like a suits and shirt from right. At the middle both we can wear whichever we want. we share our clothes. This is the closet style.


We often see a man waiting for his GF’s shopping. I thought that if we could select clothes we would share, a date would be more fun? Actually I organize my closet like this.


Please enjoy an autumn fashion with MANNISH style like popping up from your BF’s closet.



【How to apply for a photo contest 「@his closet」 】
(1)Check this autumn styling on SEIBU/SOGO autumn cosmetic & beauty festival special site!

(2)Take a photo your own coordinating with Gilet/Felt-hat/Mannish taste shoes.

(3)Follow this photo contest official account.
instagram「his_closetss」/ Twitter「@his_closetSS」

(4)Post your photos with #his_closet hashtag through SNS


term : August 11th (Tue)~September 7th (Mon)
prize-giving: These photos will be posted on this special site during a session.
These photos matsu-you *selected (20) will be appeared at ELLE Japon December issue(SEIBU/SOGO report page).


The campaign site:



※This article is advertorial.


Official site

Took up the position of an official reporter with periscope!~”Mercedes-Benz Fashion Week TOKYO 2016 S/S”

「Mercedes-Benz Fashion Week TOKYO 2016 S/S」will be held from October 12th (Mon/ National holiday) to 18th(Sun).

I matsu-you* took up the position of an official reporter with Periscope.


As I’m an ambassador of Periscope(on my own), this is a very thrilling project.

The prerelease announced today is  below.

It was March 11th in 2011 that I joined Mercedes-Benz Fashion Week TOKYO (popular name:To-kore) first time. Right after the Great East Japan Earthquake.

I become to watch these wonderful shows each time but “Fashion week” may not be familiar with everyone still now.

When I translate Periscope literally in Japanese, it means “Senboukyo”.

In aspect of “experience something to see the thing which we have not usually watched”, I think this is the best APP for people don’t know fashion week to experience and become interested in that.


There are many people dream of

“Watch a fashion week in “front row” .”

This time, I proposed this plan because I want everyone to experience “Watch a fashion week in “front row” .”with Periscope. And then…..it became a reality!

Thank you so much.

Don’t you think it’s interesting to experience sitting in a front row sensation, though a high quality live report by internet is also great?

Let’s experience of the show with periscope instead of your eyes!
Please check matsu-you*’s Periscope from October 12th (Mon/ National holiday) to 18th(Sun).
You can watch Periscope by iOS , Android and PC browser.

Please download it and search “matsu-you*” or follow matsu-you*’s Twitter account in advance.


I’m looking forward to October.

・Mercedes-Benz Fashion Week TOKYO 2016 S/S / Official Site
・Periscope / Official Site

Official site


“Tendence” limitation shop is open in Isetan Shinjuku store!

From today August 5th (WED) to 11th (TUE), served as an ambassador SWIZERLAND fashion watch「Tendence」 opens “Tendence ISETAN Special SHOP”  at the 1st floor of ISETAN Shinjyuku store.


I went to an interview at once!

Well, the first remarkable item!

They are accepting a pre-order 「GLAM47mm」 type4 which is planning to be released on September 20th (SUN) in ISETAN Shinjuku store.

I guess ladies like this baby pink color.


The second remarkable item!

The limited collection  「Gulliver DX」  is also being accepted a pre-order!

Both they are limited to 30.

A big wall hanging 「Tendence」 was sold~.

「GULLIVER RAINBOW」 appeared in my Photo STORY was also sold there. You have chance to try to wear and find the best match one as there are various kinds of watches there.


From end to end  GULLIVER!!! A sight to see.



There were many 「CRAZY」. They are pop and cute.

When you buy or make a reservation these per-sale or per-order items at “Tendence ISETAN special SHOP”, you can get Tendence BAG as a novelty.


If you buy any other items, you can get Tendence original pen!



Please check  Tendence watch when you visit Shinjuku.

ISETAN Shinjuku store, 1F of main tower = women’s goods/watch
Add:〒160-0022 3-14-1, Shinjuku, Shinjuku-ku, Tokyo





※This article is advertorial.


Official site

matsu-you*’s 37th birthday!!

On August 4, I became 37 years old.

I’m grateful for my mother to give birth to me in hard labor such a hottest summer time.

Thank you so much, mom!


The entertainment career is 22years and web career is 17years.

Though I thought I just became older, I can master my previous work surely。I feel I can make use of the experiences of them. I really think “Wow, I feel fortunate that I could get that job!”.

I got acquainted many people from old times.  Thank you for your assistance and teaching for a long time.


Nowadays I got works as a model much more than before. It’s a back to a source.

I’ve been thinking “I want to model again.” but I haven’t done these days.

Fortunately I got many chances to do in June. I enjoy them with recalling my 20′s.
I’ve tried various things so I may release them one another after the mid- August.

Please looking forward to the wide variety of information.



At the end, I really appreciate for all of your support for a long time!

I read all comment and message. They make me feel encouraged a lot. Sometime I cry happily :-)

I’d like to share happiness to all of you as becoming  older and trying various things.


“matsu-you* is matsu-you*”

With this theme, I go my own way without being spread in the times and the fashion.

I appreciate your kind of continued support for 37years matsu-you*.


August 4th, 2015.


This is the latest profile photo.

My favorite photographer Ms. Akiko Isobe’s shooting.





Official site

Tendence~On-Off style with GULLIVER RAINBOW

I’d like to introduce my clothes and coordinate with Tendence as an ambassador of  a fashion watch 「Tendence」made in Switzerland .

This is a new release  “GULLIVER RAINBOW MEDIUM”.

It’s a one size smaller than any other GULLIVER series.

These glitter stones increase femininity.

My outfit is…this year’s trend white cotton tunic & a short pants and  a espadrille like white sneaker. I make a point of casual taste. I want to make a accent with something glitter around arm as a boyish style.

You easily have an urban & luxury image for them. It’s good for summer season as it’s a good match with natural green.
Then, it’s a party style.

I wore a new release “GULLIVER RAINBOWagain.

The outfit is a washed denim & a bear tops ×black tulle skirt. I wore a wedge sole sandal with a casual down dress.

As these are tacked style, it’s not become too much formal.

The front’s laced-up ribbon gives a girly image.

The bag is a book shape clutch bag of Olympia Le-Tan. It matches this watch’s  coloring.

I could create a sense of myself and playful spirit with GULLIVER RAINBOW & this clutch bag.


I matsu-you* appears on the top page or Tendence official site!




I’m so happy.

And then, they opened matsu-you* special page too.


You can see all my collaboration photos with Tendence.

“Photo STORY” series on matsu-you* instagram.

I proposed KIMONO style with these 2types watches @ ZIPANG series.

Please read it.



・Tendence×ambassador matsu-you* special page
・Arrow of the light / Photo STORY
・A big watch and GULLIVER travel story / Photo STORY
・A big watch and ZIPANG travel story / Photo STORY



One piece:???
Shoes:Jeffrey Campbell
Clutch Bag:Olympia Le-Tan

Hotel&Residence Roppongi

・Tendence Official web site


Official site

“2015-16 HERMES FASHON SHOW”~feedback commentaries

I watched HERMES show live!

There was a project of WWD JAPAN.com. When great individuality 8 fashionistas update instagram of WWD JAPAN special site “2015-16 HERMES FASHON SHOW”, you can watch their posting timely.


I completely reported the atmosphere of  there, my favorite look and an after party.




As I updated many pics so please check my instagram of this special site!

You can watch pics of 8members turning around there. It’s so fun.

I thought that I would collect up them but it might be not interesting.

So I write a blog as a feedback commentaries.




This is my favorite look.


I love red so I was riveted by this rouge dress.

Though I rarely wear red from head to foot, I thought I would like to try this coordinate at a party.


I accompanied wiz  close generation fashionistas. All of them were interesting and fun.



Anyway they were all serious! The figure they took pics by i-phone reminds me paparazzo.



Here they are!


They are divided by black and white:-D

FYI. As I have only a scarf of HEREMES, I brought this basket. I wrote about it passionately.

This is my respect style  to HERMES.




The episode that is handed down as an origin of the Birkin birth of the Hermes

「In 1981, Hermès chief executive Jean-Louis Dumas was seated next to Jane Birkin on a flight from Paris to London. She had just placed her straw bag in the overhead compartment of her seat, but the contents fell to the deck, leaving her to scramble to replace them. Birkin explained to Dumas that it had been difficult to find a leather weekend bag she liked. In 1984, he created a black supple leather bag for her,[2][3] based on a 1982 design./wikipedia」


My basket is vintage same as Jane’s.

I found it at a flea market and have used it over 10years.

I brought the basket wiz HEREMES’s scarf.



I’m a big fan of Jane. When I met her, I promised “I’m sure to buy a black birkin on my 40′s!” This is one of my dream since 10′s.

Birkin is the only one item I’ve keep longing.

I can’t get it yet.




Then I got a beautiful scarf as a present.

Now I tie up it to my basket.

Well, I wonder I could do it to a birkn someday?



I really appreciate for everyone; HEREMES’s  and WWD’s staffs, 7 fashionistas accompany at the party and followers watched my instagram.

I am most grateful for all!





Official site

“HERMES” holds a fashion show in Japan! 〜I report live it via Instagram.

“HERMES”  holds ”2015-16 AW Collection”show which had announced in Paris on 7pm on Monday, June 8th 2015.

I’m very grateful to be invited the show.

It’s my genuine pleasure!

Cause, I got an invitation from HERMES. Yes, it’s HERMES.


This is a special show that their designer took over a new one and this is the first overseas announcement.


I’m going to report live the show site and after party via Instagram on current day.

My pics will updated  in “WWDJAPAN.com” special page in this site  so please check it ♡



I’ll share the time wiz Ms. Yukari Ota (stylist), Caede (model), Ms. Kriss-Webb Yoshiko (model), Ms. Rei Shito (street style photographer), Ms. Kazuko Hayasaka – we’re belong to the same office (makeup artist), Ms. Misha Janette (Journalist/Blogger), Ms. Michiko Yamawaki (stylist)!

I’m looking forward to seeing these  7 wonderful members.

I think like this collaboration project (a luxury brand or a fashion brand and web)  becomes to be increasing nowadays.

I, 17th years web career, think “Fashion and Web” collaboration has been difficult for a long time.

I ‘m so happy and excited these projects are tried at a fashion and beauty industry and others.

Then, I’m very honored to attend this party as a member of them.




This show is very exclusive so only few people can watch it live.

As I got a chance to watch and transmit this show, I do my best to report it for you cannot be there to feel the atmosphere!



Please check these 8members live report in WWD special page, on Monday 7pm, Jun 8th.

You can experience a live feeling from a report of this page.




Official site

20days since started Periscope. I got a offer of the party broadcast from 〜Stella McCartney!

Hi, everyone.

Do you know 「Periscope」?



This is a service that twitter.com has started on March 2015.  You can send the video streaming broadcast from a smartphone. (Currently it’s only for iPhone. The Android version is under development. It is impossible of the seeing and listening from a PC.)

In Japan it’s like 「TwitCasting」 so I think many people can understand it.

The different point is you can watch the archive for 24hours only presently.

I like its once-in-a-life-time state as there is no future trouble and clean, I like it.



Viewers can comment there some kind of chatting and a broadcaster can watch it.
So viewers can ask a question to a broadcaster and reply them too.

When they feel it’s interesting but don’t want to comment them, they tap a screen and then ♡ appears. The function likes a “Like! button”.


As I did Ustream broadcast from the early period, it’s my strong area to broadcast while picking up tweet. I enjoy and love to create a relay communicating with viewers! Now 90%of viewers are foreigners so I communicate with them in my bumbleheaded English.



My geek friend Mr.Hori recommended me Perscope at Dyson party. It’s less than 1mont since I started. I became hooked on it:-D
A live video app “Periscope” of Twitter com.  is most suitable for making of gap contents / http://lifehacking.jp
↑Mr. Hori wrote about me on his article.


I really love to use a new unfinished service on freely in my style through trial and error. I’m a really Geek:)  About 20days passed with Periscope.


Wow! I received a Periscope broadcast offer !!!!



Moreover, the company offered me is…….
「Stella McCartney」


They open Minami Aoyama shop on May 21st, 2015.

Their offer is “Periscope the opening ceremony”.


Talking of Stella McCartney, it’s a hot brand same as CELINE. If you don’t know much about fashion, you may feel familiar she is a second daughter of a former Beatle Paul McCartney.


The service itself was published on app store on March 26th in the first place. It’s uncertain so everyone has watched and waited the situation after getting their account. Stella McCartney’s action (they offered me) so quickly and they have an adventurous spirit, I think!

It’s a quite experimental trial, right?



There are 5 languages announce from Stella McCartney’s Twitter account.

They created cute graphic image. I’m really happy!




Following this, Mr. Kogure of Netafull.net wrote up
Already got a job of live broadcast「Periscope」! matsu-you* will broad cast Stella McCartney opening ceremony from Minamiaoyama  / Netafull


Mr. Hori who let me know about Periscope made a new word ” You are Periscoper not only Youtuber. Cheer!!”  on his Facebook.

I feel like I got motivated as an innovator after so long.

I recalled my days at my started Twitter. I liked it in my honest feeling so I told many people about it as I wanted to them to know about Twitter.


To meet the expectation, I ask my friend to interpret my comment at the party. Please look forward it!





You can watch and listen Periscope by iPhone app now.

If you have iPhone, please download “Periscope” from app store in advance.

When you search “matsu-you” there, you can find my account and follow me.

You can’t miss it as you receive an alert at my starting Perisope!

・Periscope / app store



Official site

8th anniversary today for the first time in twitter!


Today is the 8th anniversary for the first time in twitter!

I realized that by their reply.

There were about 30 follows and followers at the beginning.

All of them were my web geek friends.

At my first petit buzz was “I want to eat MELONPAN!”, all my geek friends went to a convenience store to get it.

Do you guys remember this episode!?


I left it for about 3years since then.

I don’t know why…..

-I became a twitter’s recommend user.

-Followers of Twitter dramatically increased .

-My duck mouth pic icon became a buzz and a book.

-I was featured on TV.

-It became a big boom……and so on It became a kind of kicking unexpectedly.

At that time, I received a lot of interviews and explained that situation

“This situation seems like Mr. Ikari Shinji ‘s confusion , who ride on huge power EVANGELION though he’s not strong himself.”


I think it’s not too much to say that twitter connect the web was not regarded as important and other media.

When I appeared on media people often told me “Is there an mastermind, right?”.

There was NOT.

If I choose an mastermind, it was a person who select me as a recommended user.

Actually. I don’t know who it was and why I was selected.
That’s true.


Nowadays, I can settle down and become to work at my own pace.

I think I cannot be in this place now without twitter.

Thank you , twitter!

Well, hello to 9th year!?

Congratulations, it is now exactly 8 years ago that you started with Twitter.



Official site